The role of SEO in helping businesses in this day and age

Search engine optimisation, often abbreviated to SEO, is the process of increasing the volume of targeted traffic to your website using search engines and specifically their natural listings. Online marketers often use search engine optimisation as one branch of an online marketing campaign, and here we found out just a few of the benefits of doing so from the experts themselves at a Hampshire SEO company.

The primary benefit of implementing a successful SEO campaign is to increase traffic to your site, but more specifically targeted traffic. This is done by optimising your site for specifically selected keywords, so if your company sells specialist vegan meals rating in the top ten for 'health food', this would not be as targeted as rating in the top ten for the search term 'vegan food'. This works on the premise that high volumes of traffic that are unrelated and untargeted will not lead to increased conversions, just a wasted investment, whereas traffic that is specifically targeted will increase the number of engaged visitors to your site, in turn decreasing bounce rate, increasing page views and therefore conversions. For this reason SEO is deemed to have a high ROI, often considered to be higher than any other form of marketing.

Another benefit of search engine optimisation is to increase brand visibility. And with eighty nine billion searches carried out on Google alone each year, ranking highly within the search engines could dramatically increase your brand exposure, giving you an international profile for a relatively low investment. This combined with the fact that the internet is a twenty four hour form of advertising, giving your company visibility all day every day could provide an invaluable competitive advantage.

Over recent years as the return on investment for traditional advertising drops and the trend towards moving to online marketing increases its not surprising that is not only the large multinational companies that are making the most of SEO but also the SME's that are capitalising on this small investment, high ROI method of marketing.

Although one thing that it is important to consider before introducing any form of online marketing is the quality of your website itself. If your website is old, has bad usability, old content and is unpleasing to the eye, even the best online marketing campaign would be unsuccessful. It is important to combine your website and online marketing to ensure that a campaign is successful, as we were informed by a web design agency in Hampshire.