A great logo is important for every business and in the competitive cleaning industry, you need to do everything you can to stand out. Your logo will be the face of your business and you want to make the right first impression with every potential customer. Here are 3 tips on how to create a great logo for your cleaning company.
Your logo is the visual representation of your business and the first thing many potential customers will see. When global corporations are mentioned, people typically think of the company logo first. Nike’s Swoosh, MacDonald’s golden arches, and Coca-Cola's famous script are all symbols recognized around the world.
A good logo will communicate with your customers what your business stands for and what your values are. This is important because many customers will make a decision based solely on what your company stands for.
If you are just starting a new cleaning business or are looking to redesign your company’s logo there are a few things to keep in mind before starting the process. Here are 3 tips on how to create a clean and professional logo.
Consider Colors
Colors evoke emotions in people quicker than anything else. Red evokes aggression while blue represents cleanliness and loyalty. This is why you need to consider what is best for your cleaning company and what kind of image you want to portray. Blue is a popular color for cleaning companies for good reason but you want to make sure that your logo does not look generic. Try different shades of blue and add a secondary color for a unique combination that stands out from the crowd.
NovaCleaners.ca is a Canadian cleaning company that does a great job using clean lines and vivid colors to make their logo jump. Their website uses these colors well to create a consistent and clean brand.
Keep It Simple
It has been said that great design is simple and I couldn’t agree more. Think about the biggest companies in the world. It almost seems like the bigger the company the simpler the logo. Well, there is a good reason for that, people remember simple logos. Many beginners have the tendency to do too much when it comes to their logo. They want fancy color gradients, complicated illustrations and effects to make their logo shine. Not only has it been proven that complicated designs are more difficult to remember, but these types of designs are also hard to use. You need a logo that looks great in a black and white newspaper ad as well as a 20-foot billboard.
SPIC AND SPAN is a german cleaning company that does a great job branding their company nationally. Their logo is simple but fun.
Don’t Be Cheap
You get what you pay for, this is something many of us already know but when it comes to design it is especially true. Your cleaning business offers reliable and quality service and your logo should reflect that. If you hire a designer for $50, guess what? You will get a brand that looks like it is worth $50. Your logo is the face of your business and you want it to make a good first impression. Take your time and find talented designers and ask for some quotes. If you’re just starting your cleaning company you might not be able to afford the most expensive designers but you can get a great logo starting at $300.
Get Cleaning!
Equipped with these tips you should have a logo that represents your company and allows you to build a name for yourself in your community. Good luck!
