Tools to Assess What Is Working (or Not) in Your Business

Jun 29
08:04

2011

Nina Campbell

Nina Campbell

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Doing a survey gives you a better understanding of how highly (or not) your customers are likely to do business with you again and refer you on a consistent basis.

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Anytime is an excellent time to do a review of your business. One way to do this is by surveying your clients,Tools to Assess What Is Working (or Not) in Your Business Articles vendors, employees and anyone that is important to your overall business. You can use a free and simple tool such as Survey Monkey to help you.

Performing a survey gives you a better understanding of how highly (or not) your customers are likely to do business with you again and refer you on a consistent basis. Following up on all your feedback gives you a reason to touch base personally with the people that matter most, especially your clients.

How well do you know what is being said about you over the internet? Just how viral are you and your business?

Consider assessing your online reputation. In this world of social addiction it has become a standard to re-tweet, tag, hack and instant spreading of everything and anything about anyone!

Today more than ever before it's important to stay on top of what is being said about you and your business. It has become so amazingly easy to have your reputation and years of dedication in your community tainted by a friend tagging you in a not so appropriate picture, or a client posting a not so favourable review or a re-tweet of something a well intending employee put out there.

Social networking is a fantastic way of broadcasting you and your company, connecting with friends, family and clients and building your business through relationships, but if not managed with care and respect, can lead to no so wonderful results and in some cases even devastating ones.

Here are a few simple ways to start;

1. Sign up to manage what is being said about you and your company with Google Alerts (it's free!)

2. Sign up to track and manage what is being tweeted about you and your company using Social Oomph (it's free too!)

You worked too hard to get to this point, pay attention to your exposure.

Finally, do you know what kind of traffic your broadcasting really gives you?

You probably spend time, effort and money on raising awareness for your business and the products and services it provides. Do you know what kind of traffic all your efforts attract? Using a free and simple tool like Google Analytics, shows you how many visitors land on your website, if the numbers are up or down, where you visitors come from, the sources they are using to land on your site, the key phrases they use to find you and what pages they like to view and then leave on. You would never own a store without knowing the inventory or the cash that comes in and leaves, so why would you run a business without knowing its activity.

A Tip: When you are posting various ads or promotions, don't just advertise your main website address on them, instead, use your various pages URLS so that you can monitor which ad or promotion is receiving the better (or not) reaction.

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