Top 10 Ways to Promote Your Beauty/Hair Salon
Are you the owner of a beauty salon or a tanning salon? Clients are what keeps your salon going. I'm sure you have advertised for your business before. This article has many ways to advertise you may have not thought of before.†
Starting any business is not easy. A business calls for huge investments in funds, time and also your opportunity cost of working somewhere else. With the arbitrary customers, swarmed markets and the new difficulties to face every other day, a business needs effective planning and implementation. In case you are in the beauty market you will understand that marketing your beauty/hair salon is not an easy task.
When you are managing a tanning salon, hair salon or a beauty salon, it is imperative for you to optimize the marketing attempts both offline and on the web in order to keep your business in front of the curve.
The following are some of the advertising ideas you can adopt in order to boost your beauty/hair salon.
An effective way to keep in touch with most of your clients if not all, is through emails. Everyone has an email and most likely they check it on a day-to-day basis. You can quickly promote your business by sending out emails with eye catching ideas. Ensure that you amass the emails of your consumers as they enter your salon to be sure that you carry on with remarketing them down the line. You can use email software like MailChimp in order to oversee your customers list and also estimate your campaign success.
Social Media Platform
While promoting through email is good for one-way dialogue, the social media is one the most perfect way for two-way interactions with your consumers. Put up some applicable content such as video clips, photos, testimonial and new updates and also make sure that you reply to the posts of your customers consistently.
Start a Blog For Your Business
Promoting your beauty/hair salon with a web page will not only keep your clients informed but it will also affect the standings of your business in the web search results. Make sure that you post fun-filled and appropriate content such as beauty techniques, the new services on offer or unique success experiences with fun testimonials. You can distribute your blog post on the web pages of your social media and also encourage sharing so that they can go far and wide.
Design a Website
If someone is looking online for a salon in your area and your business doesn't have a site, you are losing business. Your business website should be very eye-catching and it should contain applicable information such as the location of your salon, services offered, costs, pictures and contact details. You can also add special keywords in order to have your site ranked higher than those of your competitors in the results of the search engines.
Run a Contest
Since your social media pages and the website are already set up and operating, you can effortlessly set up a competition or a contest for some complimentary and creative swag. This strategy will enable you to engage with your existing customers and also enlarge your customer base.
Not only will you improve the use word of mouth through the social media or competitions but you can urge your clients to bring in their friends and family by giving them a referral discount. You can give a free service to every patron who brings in a new customer. This will make your existing customers pleased while you also develop your business.
You can include a call to action on your business site, social media pages, flyers, handouts, web directories and also your local publication. This can be anything from a no charge consultation, voucher or some discount on the next visit. These small offers are a beneficial way of separating your salon from any competition and guaranteeing you get new customers who later become paying customers.
This is a scenario where you partner with another website which supports your offers on a substantial scale for you. In case you don't want a partnership, you can also run the daily offers through your social media articles, email list and your website.
Selling Branded Merchandise
In order to get the name of your salon and brand out there, you can give t-shirts with the company logo to your workers and motivate them to use the t-shirts as they move all over in the area. If your t-shirts are attractive, you can also offer them at a reduced price in your salon or give them away to your first-time customers. Other items can consist of sensible items like brand name hair brushes that people can keep and use.
Radio or Television Offer
Television and radio advertisement can be very expensive to create although they have a far reach since many people will view or hear your advert when it is broadcast.
In conclusion, marketing a salon calls for appropriate planning and execution. Always bear in mind that there is tight competition in the market, so assure that you give your customers a reason to give a try your salon and to also to keep coming back. Make sure to build a welcoming culture that will make your salon feel like home and your clients will be looking forward to their next visit.
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ABOUT THE AUTHOR
John Hofmann is one of the Project Managers for Fusion Marketing in Eastpointe, MI.