During a time when the nation is struggling - business are shutting down, jobs are getting cut, houses are getting foreclosed - a new report titled, Recession Proof Business Strategies: 15 Winning Met...
During a time when the nation is struggling - business are shutting down, jobs are getting cut, houses are getting foreclosed - a new report titled, Recession Proof Business Strategies: 15 Winning Methods to Sell Any Product or Service in a Down Economy, offers proven and powerful solutions to increasing bottom line sales and leveraging existing customers.
You see, it doesn't take a recession to create problems for a business...the current situation is just magnifying the problem...business owners need to develop core income-generating solutions that succeed when times are tough.
What follows are some powerful strategies that will help business owners large and small as well as entrepreneurs and marketers increase sales while their competition is fighting to stay afloat.
Here are the top 3 tips to generate cash during a soft economy:
1. Use Low Cost "Add-On's" To Generate Additional Revenue. In other words, bundle your products or services. For example, if one of my clients has hired me to write a sales letter for a new product, chances are, they'll want a press release to promote that product. Adding on this service provides value to the client and the additional cost is incremental.
2. Repackage Your Services to Accommodate Smaller Customers or Reduced Budgets. As an example, in my consulting business if a client cannot pay, let's say $5,000, for me to write him a direct mail package, I may critique a package the client actually wrote for $500. This method can be applied across the board. For manufacturers, it could be a no-frills offer or compact version of an existing product. It could also be smaller order requirements, extended payment plans or special discount incentives.
3. Add Value to Your Existing Products or Services. Businesses can win new customers by offering faster delivery, a larger product selection than the competition, easier payment terms, or a more attractive guarantee/refund policy. These little extras always pay big dividends and provide good will to current and new customers.
Thankfully, recessions do not last forever. Historically, they have lasted anywhere from 12-17 months. So don't despair. If you follow all the strategies listed above as well as the full list detailed in the free report, it is possible for your business to become busy, and more importantly, profitable again.
About Bob Bly Best selling author, marketing strategist, copywriter and consultant, Bob Bly, has more than 25 years of business and direct response marketing experience. Bob's clients include Fortune 500 companies and some of the country's leading publishers. He is the author of more than 70 books and is a distinguished speaker and editorial contributor to prominent publications and associations. His popular free newsletter, The Direct Response Letter, has nearly 100,000 subscribers and contains "insider secrets" to double response rates, generate more leads and orders, and help your marketing make more money.