Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.” Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information II. New Customer Information III. New Strategic Alliances/Partnership Information a. Software Vendors (ERP, CRM, SCM) b. Professional Services (Law Firms, CPA’s, PR firms) c. Co-op Bundling Sales Program IV. New Facility or Manufacturing Operation V. Company Data Announcements a. Sales Data (Increased sales) b. Growth Announcements (by employees, sq. ft., revenue) c. Marketshare Announcements VI. Industry Sector News a. Competitive Analysis b. Comparison within the sector c. Leadership Position within the sector VII. Local/Regional News a. Jobs/Local Economic Impact b. Community Service/Goodwill c. Sponsorships/Participation VIII. Events, tradeshows, conferences, awards IX. Association/Organization Memberships a. Manufacturing Association b. Industrial Sector Association partnership c. Other key Organizations/Association d. Political Affiliation X. Cross-Reference Media a. Radio b. Television c. Photo Opportunity
Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
