Trade Show Display Rental to Impress

A memorable trade show display rental can impress potential customers and create sales. Having a stellar presence at a trade show is crucial. Showing up in front of multitudes of potential clients and competitors with a shoddy or unprofessional setup is a recipe for weak bottom lines. Customers and competitors will remember excellence and they’ll also remember half-baked displays. It’s probably better to stay home than set up an inferior site to display a company’s services, products and wares.

Every year there are thousands of exhibits, some of which are available to the public and some that are not. For those that are not for consumers, the audience is still an important one. The non-public shows are those geared for representatives from businesses around the country or globe who are in a similar line of work. This is a place to strut one’s stuff and make a name for themselves in their chosen market. Networking, sharing ideas, purchasing goods from each other’s companies and gathering information are all benefits to be harvested from an exhibit at a non-public show. Public gatherings will allow for all of the same benefits along with a chance to establish a stronger customer base.

Costs for a business to participate should be considered an investment in its future. Typical money outlays include those for booth rentals, promotional literature and goods, construction of special booth components, signage, phones, computers, staff members to man the station and accommodations for them in hotels plus airfare. Instead of purchasing, owning, and storing the display components, many businesses opt to rent or lease what they’ll need.

There are specific times that companies need to make their presence known more than others. Some of the most opportune times include a new company trying to establish an image within a community, showcasing a new product or service or to correct some sort of reputation issue. The old adage “seeing is believing” is true during an exhibition. When customers or competitors see, touch and read about a company’s product, they are more apt to be impressed positively. Simply hearing the scuttlebutt on the street doesn’t give the wealth of information that an in-person showing does.

Some items that might be rented in order to showcase wares impressively include an attractive booth, which may be constructed of panels, frames or modulars. All of these building components are easy to set up and tear down. Having enough table space is another important consideration. Covering those tables with attractive coverings such as printed plastic or cloth will also add an element of professionalism. Banners or signage with logos, company name and pictures can add an interesting visual component. Pop-up trade show display rentals and stands that hold signage are also items to consider when putting together a set-up.

A high quality trade show display rental can be worth its weight in gold. These are marketing dollars that showcase the company’s assets up-close-and-personal. Whether renting or purchasing a booth, sign and promotional memorabilia, the other crucial parts of each display are the staff members running the booth. These employees are important representatives as they become the “face” of the biz.