Tradeshow Displays: Making the Most of Your Space

When it comes to putting your display rental booth together there are a lot of options out there to make the display booth your own. What kind of booth you opt for will depend on a variety of factors including what kind of space you have available, what product you are showcasing and how many people are available to set up the booth and take it down.

Ultimately if you have limited resources you may not want to have a complex booth design that will require hours to set up with paid labor to help such as a truss design or modular design. A simple pop up display can be set up by one person fairy quickly and can work wonders to draw consumers in with the right graphics.

And just like designing a home, designing a booth should ultimately create a cohesive look that stands out from the rest of the competition and gives your booth an inviting look that draws people in. Your booth should start to sell from the ground up and this can mean selecting a flooring type that is inviting and comfortable and fits with overall look.

Flooring may seem irrelevant as you plan the type of booth you want to put together but if your customers aren’t comfortable on your flooring they won’t linger long and if the flooring looks off limits they won’t even come in at all, so don’t overlook the importance of you space- all of your space to help you sell.
When it comes to flooring you can choose from a wide range of styles including wooden flooring, carpeting and even artificial turf. Floors can be rolled out or interlocked and snapped together to create an inviting place to walk into.

The space above your display rental is just as valuable as the space inside of it. So don’t forget you can also rent hanging graphics with your booth rental and make the best use of your unused open space. Hanging graphics are a great way to draw consumers to your booth and help them relocate you later on when they want to revisit your booth. You can also rent banner stands to showcase your graphics and logo and draw attention to your booth from the sides as people walk by.

Renting your display will allow you to change any and all aspects about your booth as you learn what works and what doesn’t at trade shows. There’s nothing more unproductive than being stuck with styles and designs that don’t fit your image as your business grows and expands so renting is a good option for a whole lot of reasons.