Twitter Marketing and Promotion Activities

Marketing through Twitter is an effective way to get your business's name out there, provided it's done properly. You don't have to spend a lot of time learning the minutiae of the social media site in order to benefit from it, but it's a good idea to familiarize yourself with the basics.

It's important to have clear goals in mind when starting out. A restaurant might tweet specials or new menu items to locals, while an online retailer would try to draw traffic to the company's site by offering exclusive discounts to its Twitter followers.

The best way to get started marketing through Twitter is to do a search from the site's main page. Relevant results will help you target the people you want as followers. Using a fairly specific term will help you hone in on those who would be most interested in your product or service.

Start following those Twitter users, and many will reciprocate. Following these users' Twitter friends should result in a bump in your followers. You can use a free tracking program like Friend or Follow to find out how many of the people you follow are following you in return.

Just be sure not to alienate those hard-earned followers by producing a lot of spam-like tweets. In fact, you should ideally tweet articles, quotes, or other relevant information your followers will find useful. This will personalize your message and create a friendy image.

If you produce valuable, interesting tweets, your followers may re-tweet (RT) your messages and do some of your marketing for you.