Understand How You Can Actually Develop Your Small business using Customer Feedback

One essential component to business success, especially online, is the ability to instill trust in potential and existing customers. This can be done in various ways but when it comes to reliability, nothing can come close to real testimonials given by existing customers. When prospective customers go through these testimonials, it becomes easy for them to reach a buying decision. We want to share a few tested and proven strategies for gaining more and better quality testimonials to use in your marketing machine.

Always use real testimonials from real people, and that's the law anyway in most countries and certainly in the US. Since so much can be faked on the internet, it's very easy to create false testimonials with stock photos, etc. The situation has gotten so bad that there's been a backlash in some markets about testimonials with many people largely ignoring them. So it's really up to you to do everything in your power to show that your testimonials are real and from real folks. So we'll tell you that you should provide all you can about the customer giving the testimonial.

You almost shouldn't even bother if all you have are initials and maybe a state because people will blow them off. We all have to deal with this situation, and honestly we've seen plenty of sites that made us wonder if the testimonials were real. If you're using real testimonials and providing as much information about them as possible, then that's all you can do. When you ask someone to give you a testimonial, you have to do it in a quiet way. The word testimonial can be a turn off for many people when they are giving their comments in writing. So instead of using the word 'testimonial', you can try asking them for their story explaining how your product/service has helped them and made a difference in their lives. This will make your customers more relaxed and willing to praise your service. They won't feel too much pressure to be professional or forceful. It gives them option of laying out the story the way they want to, in their own words.

Last don't error and place your testimonials in a corner. Attempt to place them in various locations that your customer will be so that they can help to impact their decision. This could be your homepage, product page, payment page, etc. Your testimonial should be placed front and center because they are said to get a lot of conversions. You should try being creative when placing them since you want your prospects to notice them in every single way. Also try to craft your testimonials around your email campaigns because this is where your customers will most likely want to view them.

All right, you know that any testimonials you publish have to be the real deal. Right? While testimonials are important and matter, we don't stress if someone doesn't believe ours because once you've done all you can do then you can't do any more.