Use the Power of Word of Mouth Advertising When Opening a Dollar Store
If you are opening a dollar store you will soon discover there is a wide assortment of techniques you can use to advertise and promote your new dollar store business. The big question is where to start, and how to best leverage the power of word of mouth advertising. After all, there is nothing more powerful than to have a trusted friend or family member tell others your store is the only dollar store business to shop at.
1. Pass out business cards
What an inexpensive way to introduce your business to others! Start by walking to all of the businesses operating close to your new dollar store business. Then be sure to carry business cards everywhere you go – there are so many opportunities to meet others every day.
2. Join community organizations
Start with local business groups such as your area chamber of commerce when first opening a dollar store. It is important to not only join, but to also be a regular attendee and an active participant.
3. Offer discounts to local charities and/or school
In today’s economy, charities need the support. Even a small discount will induce them to shop for the items they need for Giving Closets and other worthwhile actions. Do not forget to offer periodic donations of needed items as well.
4. Make the arrival of new items visible
Telegraph the word about newly arrived merchandise by offloading pallets and leaving them in plain view of all passersby to see. Curiosity will bring in some new shoppers. Others will ask friends and others if they know what all the commotion is about.
5. Schedule hit-sellers to arrive weekly
With a little coordination it is possible for those who are opening a dollar store to order smaller, more frequently delivered orders of the most popular items sold. For example, groceries might be a big seller for you. If so, schedule deliveries of groceries so they arrive at your store every Thursday. In time you will see a boost in Thursday sales and you will have groceries in-stock for the higher weekend sales as well.
6. Purchase unbelievable bargains
Every retailer periodically locates bargain priced items which they know shoppers will snap up as quickly as possible. Rather than waiting for those deals to come to you, become a bargain hunter. Search our special prices on high-value items to thrill your shoppers. The word of these bargains will spread.
7. Conduct daily, weekly or monthly specials
Condition the shoppers who come into your dollar store business about your daily, weekly and/or monthly sales. If the deals are outstanding, they will tell others.
If you are opening a dollar store you will soon learn there is nothing more powerful than word of mouth advertising. Having shoppers come to your store for their first visit after having a friend or relative give a positive message sets your dollar store business up for extra sales. Likewise, negative word of mouth advertising can really crimp sales. Give these 7 effective word of mouth advertising techniques a try.
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