Quinlan Murray

Use Your Event Website to Increase Registration & Attendance

The internet is a big place and delegates need to be able to find your website easily. The best way to achieve this is to optimize your content to make it attractive to search engines.

Today, majority of people are Net Savvy and they rely on the internet (i.e. websites) as their primary source of information. By launching your event online, you can make your event information available to your target audience on a 24 x 7 basis. Currently, your event websiteis just a convenient source of information when it should be your most powerful salesperson. Here are some tips on how you can maximize the potential of your event website:

Website: Design & Content

If you haven’t created a website for your event, here are some facts to keep in mind:

• Make sure your website is visually appealing and appropriate. If your website is not attractive, you will not be able to keep the visitors attention.

• Ensure that your content is clear, up-to-date and relevant. Website users scan pages so don’t use long sentences and paragraphs, highlight key words and use descriptive headings.

• Make it easy for interested parties to regW, the women’s show, Exploring Methods to Help Babies Develop Healthy, Active Feeding Habitsister by including ‘Register Now’ buttons of all pages.

• Add your website address on all sales, marketing and communication material. This serves as a double purpose as it not only Use Your Event Website to Increase Registration & Attendancehelps you promote your market, your event and your website, but also reach out to delegates who are interested but can’t spare the time to come down to your office for details.
  
  

Search Engines: Create a strong online presence

 Here are some steps you can take to ensure your website ranks high on search engines: 

• Keep content rUse Your Event Website to Increase Registration & Attendanceelevant

• Use descriptive keyword phrases

• Add ‘alt’ tags to graphics

• Add a ‘sitemap’ webpage

Invitations, Newsletters and Emails: Promote your event & website in all communication

Use online invitations, newsletters and emails to promote interest in your event. When designing online communication, make sure:

• There is a short summary about the event with links to relevant content pages

• All relevant event information such as event location, cost, date, time is included

• Add a ‘Book Now’ button to the invitation, newsletter or email with a link to the registration page, to encourage the recipient to register immediately

• Include a ‘Tell a friend’ link in your communication and get your delegates to market your event for you.

Registration and Payment: Make it Simple

The more complicated the registration and payment process, less inclined is the delegate to register. So, keep the registration and payment process short and simple.

• Offer an online registration form on your website. Ask only for essential information- remember, users have a very short attention span.

• Offer an online payment option. Include a security certificate or your privacy policy to reassure them of their data security.

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