Vehicle Promotion – The Latest Tool Of Promotion

Marketing strategies continue to evolve with every passing day. Companies to survive the cut throat competition of today’s marketing scenario are coming up with innovation promotional methods and marketing strategies, using vehicle promotion is one of them. In vehicle promotion a particular type of vehicle is given a makeover by covering it with stickers, signs, wraps or magnetic strips of promotional materials. The vehicle is then sent to different public places where common people can directly see it and interact with the people running the campaign.

Vehicle promotion is a relatively new way of promoting services and products and has proved to be highly successful. Whenever a company launches a new product the biggest challenge is to introduce the product in the hands of the common people. Usually companies run advertisements, distribute fliers and other promotional strategies to promote a product. But even with all these efforts people cannot directly see the product or find out how efficient it really is. But when promoting with the help of vehicles the product can be directly displayed to the masses.

In vehicle promotion the promotional vehicle travels around different locations of a city with the product. First of all the graffiti on the vehicle attracts the attention of the people and acts as a visual reminder to all those who see it. Moreover, people can directly go to the vehicle and see for themselves how the product works i.e. get a first hand experience of the product offered. This instills faith in the mid of the people and ensures better conversion rates.

It has been observed that this way of marketing results in better conversion than other traditional methods. Different types of vehicles are used for promotional purposes these days including vans, buses, and even rickshaws. The type of vehicle used is generally in accordance to the theme of the campaign and the product or service promoted. A big advantage of this type of promotional method is that it helps to target specific geographic locations in a much better way than distributing fliers or running ads in local media. The graphics on the promoting vehicle acts as a visual reminder to the people and helps them in recalling the product or brand name immediately.

Vehicle promotion can also be used for different other purposes. Some of the reasons as to why it is used other than promotional purposes are conducting road shows, it can also be used for doing other activities like running public consultation, hospitality tours, sales tour, travel tours, publicity stunts, leaflet distribution and others. Nowadays people are also using these types of vehicles for weddings and birthday parties.

There are several companies that rent out vehicles for promotional purposes. They have different types of vehicles at their disposal to meet the different requirements of clients. Be it vintage buses, ice cream vans, double deck buses with no upper levels, SUVs or any other type of vehicle, these companies can arrange for it on a short notice. The vehicles can be rented for a short time or for running long campaigns based on the requirement of the company.