The
future of advertising lies in presenting products in small videos
that can be shown to the prospective consumers along with some other
show that they are interested in.
dvertising
industry has undergone a revolution with the advent of video
advertising Most
people these days have neither the time nor the presence to read long
text ads. In fact, most people don’t even bother to check the
“Classifieds” sections on the newspapers. Same goes for ads
circulated in the form of flyers or handbills.
For
instance, the telecast of a Super Bowl game aired on prime time might
be the perfect time to reach millions of consumers at one go. There
are several mediums of showing video ads to prospective consumers,
such as,
Television
– This is still considered to be the best medium by most
advertisers who want maximum exposure to their ads in a short time.
A 30-second time slot during a Super Bowl game or the Academy Awards
telecast might register millions of views within a miniscule amount
of time. No other medium has been able to match this. However, the
main caveat is the cost. A 30-second timeslot on prime time TV may
cost the advertiser thousands of dollars. Besides, there is no
surety that a prospective consumer won’t be busy with a household
chore at that specific moment the ad is aired. Thus the money of the
advertiser may be wasted to some extent. Most advertisers still
consider the tradeoff to be significant enough, however.
Video
posting websites
– There are many free sites on the Internet these days, where
advertisers can post the videos of their ads for free. Sites like
these can get millions of hits, but the advertiser cannot be sure
that the ads are viewed by the people who are actually interested in
the products depicted in the ads.
Video
advertising networks
– These are sites where consumers go to search about specific
products. They can then see the ads about products related to their
search terms. This gives advertisers targeted exposure, because they
do not have to waste their hard earned cash on showing ads to every
person who comes along. The fee for posting ads on these is very
affordable, and gives great value for money to advertisers.
Video
advertising networks are
fast gaining popularity as the number one medium for posting ads
among advertisers worldwide. The value for money and targeted
exposure for posted ads make these sites valuable tools for
advertisers indeed.
