It is far less expensive to keep your existing customers by simply making them happy every time they buy from you. One of the easiest ways to do it is providing exceptional customer service.
Everyone wants more customers. Getting them can be an expensive proposition but necessary to sustain your business. It is far less expensive to keep your existing customers by simply making them happy every time they buy from you. One of the easiest ways to do it is providing exceptional customer service. What you do for your customers is important but how you do it will usually decide whether they buy from you again.
For example, I recently visited a local restaurant with my wife and we ordered their grand opening special. The white linen tablecloths, imported china, polished silverware, comfortable seating and mood lighting prepared us for what we thought would be a wonderful dining experience. The owner had invested considerable time, money and effort to create a beautiful atmosphere with attention to every detail... almost.
We waited for more than one hour until the waiter finally brought the meals to our table without an explanation or apology. When questioned about the reason for the long delay, the waiter remarked, “It’s not my fault. It’s those guys in the kitchen that don’t know what they’re doing.” Before leaving the restaurant, I spoke with the owner about the waiter’s remark. He said, “I appreciate your bringing this to my attention. Before I can work on the table service, I need to get the equipment and staff in the kitchen working right first.”
He was more concerned about what he was doing and less about how he was doing it. In other words, the method of delivery is less important to a customer than the experience of receiving it. Make your customers feel welcome and appreciated. Show them that their business is important to you by giving them the same service you would expect.
Work on providing exceptional service by continually improving the means of delivering it. You will keep your customers and be pleasantly surprised when they refer your business to friends and associates, bringing you new customers that you need and want...absolutely free.
9 Easy Steps to Writing an Effective Sales Letter
Effective sales letters that really sell don’t just happen. Behind the scenes lurk pitfalls that can unravel your best attempts to get your letter read. In 9 easy steps, learn to write like a pro, get more instant sales and hit those sales targets.
10 Hot Tips Every DIY Copywriter Need
You have decided it’s time to roll up your sleeves and create a written masterpiece. Good for you! The first step to creating awesome copywriting depends on you. For example, how well do you express your thoughts and ideas when writing to someone you have never met? Here are the best tips to help you do it with ease.
Best Kept Copywriting Secrets Exposed
Proven techniques are revealed to help you improve your sales copywriting skills and increase your sales conversion rate. If you need to boost the results of your persuasive writing, you are about to discover secrets guaranteed to improve your copywriting quality, save you time and help you make more money.
