What is Viral Marketing?

Nearly everyone has heard of the term ‘viral marketing’ and several people will already know vaguely what it means. However there are still a lot of people that don’t know the details about it. Viral marketing has the disadvantage of having the word ‘viral’ in it, which can sometimes make people think of a virus and that is not good, however when it comes to advertising something then viral marketing is actually very good. It’s important to remember this when it is time for you to actually market something, make sure that you can achieve a viral marketing strategy at a good level.

Viral marketing is a type of marketing that spreads. This may sound a little odd and perhaps even like something that isn’t really that positive. However a viral marketing idea is very effective if it catches on and follows from a good idea. Videos are a prime example of viral marketing. If a video advertises something that people want or they just have a very creative video then it spreads. For instance, if a video shows a product that does something really different that nobody has ever seen before then people will become fascinated with it and they will pass it on to their friends who will pass it on and so on. In that case you have just created a great viral marketing plan. The key is to get people to pass it on to others and when they pass it on it becomes a circle.

There are many viral videos that advertise something but there are other points that make this idea popular. If an amazing video is made then people will love it, even if they have no clue about the product that is being sold. This can also be a good thing; the more people that see the video, the more people are being introduced to that product. That means that your marketing is working. The idea behind any kind of marketing is that your product or service gets exposure; it’s to make sure that people are seeing your product and that they are going to try it. What better way than creating a video that travels all around the internet because people enjoy it so much.

There are also ideas we call viral concepts. These are viral marketing techniques that don’t really sell anything. They are actually videos that are spread around but they are creating an idea instead of selling a product. Cartoons are a good example of this, if you can create a cartoon that makes the rounds this is still a kind of viral marketing idea, it’s just a different kind. It is marketing an idea as opposed to a product. Viral marketing has many different ideas and many different ways of being used. It’s up to each company to decide which is the best way is to use it for them. Once a company has decided how best to utilize it then a viral marketing strategy can be very advantageous for them. For more information on Viral Marketing, please visit my blog at http://www.annettapowellonline.com.   See you there!

Yours Sincerely,
Annetta Powell
Your Professional Success Coach