Personal PR is becoming more and more important in business today and when you want to build a personal brand, there are a number of different areas you can work on to raise your profile.
If you don’t already have a personal PR plan in place, we’ve explained some of the main things you should consider below. You may want to embrace all of these or maybe just one or two, it all depends on your personal PR objectives.
Blogging – it’s easy to set up a blog so that you can share your expertise and opinions with the people who matter. Having a focused blog on a specific industry or niche will help you to establish yourself as an online authority and source of useful information. Making sure your blog posts are correctly optimised for the search engines will also help you to manage your online reputation when people search for your name.
Social media interaction – using the power of others to help promote your message or personal brand is a great way to raise your profile in a cost effective way. Posting up-to-date, interesting and relevant information on sites like Twitter and LinkedIn can lead to many other people outside your own contact groups picking up on it and linking to your website or blog.
Public speaking – getting yourself out on the conference and networking circuits is another method of boosting your profile offline. If people have heard of you online and value what you have to say, then this can be transferred into the real world and help you get speaking opportunities at the industry events that matter.
Doing something different – depending on the industry you’re in, it can be hard to get noticed if there are already a number of professionals in your field who have been engaging in personal PR for some time.
Thinking creatively and approaching issues affecting your industry from a unique angle can quickly help you become known as someone who has an opinion worth seeking out.
Publish useful information– one of the best ways to become viewed as an expert in your chosen field is to prepare a set of online reports or e-books full of useful information for people to download. If done correctly, word will soon spread quickly and before you know it, people will be seeking you out for advice and placing great trust in what you have to say and offer.
Another great way to promote your personal brand is to have a book published on a particular topic as this can lead to more speaking engagements and positive press.
Personal PR plan summary
Before embarking on any personal PR campaign, you need to have a clear set of objectives in mind that can be measured effectively so you can highlight areas that are working well and stop wasting time on those that you’re gaining little or no benefit from.
The methods outlined in this article are just part of what we offer to our clients, so please contact us to discuss your personal PR requirements in more detail.
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