When should you create a coupon for your customers?

The number one way to get your customers attention is by presenting an amazing discount. Whether you’re a store that sells a product; or a company that provides a service, no customer will turn down a 50% off deal. A customer will always want the best outcome when they walk out of your store. But as a business owner, you must be very careful when you make a coupon for a customer.

We must learn when and how to create a coupon for your business! And make sure that we don’t become that one business on the block that can only generate traffic with deals. The only time you should create a coupon for your business is when you want to reward your customers; or when you want to generate traffic during slow business hours. Don’t be that one business owner that depends on a coupon offer to generate foot traffic. Customers will then only want to visit your store when you have a local deal. Your customers will lose focus on your product and services. Even if you provide incredible service it will not matter; because your customers are accustomed to your local deals.

When should you create a coupon for your customers?

As a business owner, you should always reward your repeat customers. Repeat customers help your business grow since they visit your store regularly, and they help spread a word. A successful business will always stay around for a long period of time with good word of mouth. If a customer likes your product or service they will go tell their friends or neighbors; and this cycle will be going in a circle. So it’s not just about your coupon, a customer will want to see an amazing product or service. Once a customer visits your store your number one priority will be to convert them into repeat customers. So let me repeat that once more for you! Your number one priority as a business owner is to convert customers into your regulars. Once you get that going for you the sky is the limit for your business establishment.

So now that we know why to repeat customers are amazing to let’s talk about new customers. The only way you can get the attention of a new customer is One you provide an amazing discount; or two they heard about your business from a friend. Once in a blue moon, you will have a customer that will make a last minute impulse decision to visit your store, but don’t get use to impulse shoppers. Your business will not last a day if its business model was based on impulse shoppers. Sit down and come up with a plan for your business. Think about what days your business will benefit from a local coupon. Yes, your business will lose or limit profit margins; but you must look at it as an investment. A business must make an investment to get the attention of new customers. This is the only way you can get customers talking about your local business.