The moment of realization can strike at any time. It could be in the middle of the night, during your morning commute, or when you receive your paycheck and see the significant tax deductions. You understand that you're trapped in the rat race. A regular job will never provide the time freedom or the income many aspire to. Some are motivated to take action, pursue their dreams, and start a business that can transform their lives. Others, however, remain in awe of the dream, allowing their jobs to keep them "Just Over Broke".
Millions have attempted to chase the "American Dream" and empower their lives with success. However, the harsh reality is that 95% of them quickly revert back to their regular jobs. So, what's going wrong? Let's take a closer look.
With the exponential growth of the Internet, new business opportunities emerge almost daily. Some of these represent genuine, long-term opportunities that some people will be able to leverage. Unfortunately, most will be a waste of time and money.
The quality of the opportunity isn't the only factor that determines success. Many people have not overcome their own inherent limitations to find real success, regardless of how promising the opportunity may be. They jump from one opportunity to another, blaming their lack of success on the previous opportunity's payout plan or company support. In reality, the opportunity may have been solid. What they need to change is their own attitudes and behaviors.
Despite these challenges, there are average, everyday people who achieve a remarkable level of success in developing their own businesses. What have they learned that allows this? What balance between choosing a good business opportunity and having a success attitude have they achieved?
Here are four reasons why many people fail in business, and more importantly, four ways that you can align yourself for true success.
Lack of Business and Financial Management Skills: Most aspiring business people would never consider applying for the CEO position of a company. Yet, they appoint themselves as the CEO of their own business without a second thought.
Inability to Sell, Recruit, or Train Effectively: Many people fail in business because they cannot effectively sell their product or services and they are not effective at training their team.
Inability to Withstand Negative Cash Flow: Most people cannot survive five or six months of negative cash flow, which is sometimes required in business.
Driven by Money Instead of a Mission: Individuals can move mountains when motivated by a passion for things more noble than money. The passion to help others produces the energy and creativity of greatness. The money will inevitably follow very closely behind.
Any business should be able to tell their story by sticking with understandable facts that appeal to your common sense. In contrast, get-rich-quick programs will use hype and exaggeration. Don't buy into the sales hype. Use your head.
You will not have a problem recognizing an income opportunity that is very special and moreover, very real. It will be logical and simple to understand. It will hit you in the face, like a breath of fresh air. However, you must get competitive leverage.
Here are five key factors that can help you understand how to achieve business success.
Technology: Demand state-of-the-art technology. It can provide you with superior, time-saving methods by which to sell, recruit, and train.
Centralized Training, Business Plans, and Marketing Plans: Look for a company that has taken control of all the essential elements that need to be duplicated in order to achieve significant and sustainable growth.
Focus on Business Fundamentals: Do not allow yourself to be caught up in all the sales hype. If you break the laws of good business, they will break you!
A 'Cash Cow' Program: One of the biggest mistakes made by most aspiring business people is they join programs that guarantee many months of negative cash flow.
Solving Problems for the Masses: Significant growth depends on a very large pool of potential customers and business associates.
With these points, you will have a market to build from. Get serious. Get honest with yourself. Get on with your dreams!
When average people get serious about building a business, they do their homework. They look for honest information and ask hard questions about what the company stands for and what they do to fully support the efforts of a new enrollee. If you can find an opportunity that meets these criteria for competitive leverage, you will know you are on to something good.
Likewise, if you recognize that one or more of the four reasons most people fail in building a business, then get honest with yourself about how you can correct this. Make sure it won't happen again. Average people, many like you, have faced these truths about business and success, and gone on to make dreams come true.
Like every other successful business person, your success will start with an attitude of "I CAN do it too!" Because in all honesty, YOU CAN.
