Who Shops Now and Who Will Shop at your Dollar Store Business

If you were to ask many new entrepreneurs about the demographics of their shoppers, you might be surprised to find they really are not sure.  Their answer might even vary for day to day.  This is because they do not investigate and then understand exactly who they serve.  For those who are opening a dollar store this could mean they do not realize the huge diversity of the customer base a well-stocked dollar store business will serve. 

Do not make this same mistake if you are opening a dollar store.  Know the potential customers within your drawing area.  Make sure to provide the dollar store items which will meet the needs of your diverse customer base.  This small investment of time can pay big dividends as loyal shoppers return to your store time and again.  Read on for more tips about this important topic.

•    Establish a solid offering of the basic consumables everyone must have. Select other in-demand items to meet the needs of large numbers of shoppers.  This is an absolutely necessary step for those who are opening a dollar store.

•    Add specialized dollar store items in the snacks and groceries area.  As the specific needs and wants of your shopper base become clear include items in the snack and grocery lines to accommodate their specific demands.  Since we all need groceries, accommodating special needs by adding appropriate food items which are in-demand will help build sales while further satisfying your shopper base.

•    Continually solicit input from all shoppers about dollar store items they wish to see added.   When you receive enough feedback about a particular product, add it to the inventory available.  Just start with a small test order and make sure the demand is really there.  As shoppers buy more and more of an item add to the quantity you have available.

•    Seek out complementary products when items prove they are in-demand.  As new items prove themselves, begin to seek out other complementary items which those shoppers will find useful.  Once again you will see sales grow while shopper satisfaction climbs. 

When opening a dollar store it is important to identify the customers your store will be serving.  Do not make assumptions.  Invest the time to investigate more about your prospective shopper base.  Then carry the most in-demand dollar store items plus products which meet the needs and wants of the shopper base you support.  Add new products based on shopper demand and then proven sales.