Why a small business should invest in full SEO services

Most small businesses invest in SEO and determine the success of their efforts using metrics that measure how well they engage their target customers in the conversion funnel.

Small businesses regularly invest in SEO, often in tandem with pay-per-click (PPC) advertising. This is often a favoured method so all the effort is not fully just hammered into one funnel and method of online marketing.

Small businesses format their SEO efforts to engage with their target consumers. In particular, they rely on links to measure SEO success, especially businesses that target customers near the bottom of the conversion funnel.  

Small businesses regularly invest in SEO, but the number of small businesses adopting SEO is slowing year-over-year (YoY). To some degree, this can be down to the fact that a number of firms have taken and had a bad experience of SEO.

Small businesses without a website are unlikely to invest in SEO. 

SEO is most commonly associated with boosting a website’s rankings for search engine results pages (SERPs), which is why some small businesses without websites believe SEO is not a relevant investment for their company. Just over 28% of small businesses that do not have a website invest in SEO.

Overall, I think for a small business in a niche and more obscure industry can really go places online and in general when they position their SEO well and really create something of a compelling online marketing presence and strategy. For example, there are old fashioned industries where a business can have a website and very quickly generate their leads to good effect when they go about setting up their SEO to good effect.