Why Does A Small Business Need A Website?
Business today is more information-intensive and less labour and capital-intensive. This means that traditional barriers to success in business are being removed with the growth of the digital economy.
In today's fast moving business environment a small business start up needs a website to remain competitive. The internet is the most effective marketing tool available to entrepreneurs because it allows you to have customers from all over the world, not just people who are geographically close to your business.
Can You Setup Online Business Yourself?
As a small business start up, you know that you need to be online, but should you produce your own website yourself? Well, it all depends on your skills. The advances of today's technology mean that to set up a business online is not as challenging as it once was. If you have the ability to produce a website that looks good, then go for it. But if your skills are limited then you either have to learn how to do it properly or outsource it. If your website doesn't have a professional look to it, then it is going to reflect badly on your company's image.
Does it Cost Much to Setup Online Business?
There are expenses associated with any small business startup and although your online costs are considerably lower than any physical premises costs, you will have to spend some money. You will need a domain name and website hosting. If you're looking to simply get a presence on the internet, then you can get started for a few hundred US dollars. But, if you're really want your own internet business and effectively have your shop exist in the digital world you're going to be looking at more money.
What Should You Put On Your Website?
This all depends on what you want your website to actually do for your small business start up. If you want to sell online, you obviously have to have your products on your website and clearly show their benefits to potential buyers. Additionally, you should have an email capture form so that people can subscribe to your website updates. One of the key elements when you setup online business is to build a list of email subscribers who you send information to about your products and services.
If you just want to get your small business set up online without actually selling anything on your website then there are two elements that you must have. You need information about your company and a way for people to contact you. With a well designed website, visitors will not know if you are a multi-national company or a one person organisation, and this means that your small business start up can compete alongside the big boys!
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ABOUT THE AUTHOR
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. Discover all you need to know about marketing and starting an online business here.