Why fashion brands need to go mobile

Since we already check-in at different places on our mobile devices it is but natural that we have our favourite retailers sell directly on our mobiles. Already a majority of buyers was buying fashion products off the internet. How many people have jumped from there to shopping from their mobiles ? According to recent developments in Pretty Green’s online purchase options it seems quite a few.Retailers can no longer afford to neglect the power of the mobile segment for online buying. Examples Gratia, Liam Gallagher’s fashion range, Pretty Green, has been witness to its mobile visitors catapult by almost 300 per cent in just 6 months. Consequently, mobile users now account for some 45 per cent of the fashion retailer web traffic. Hence Pretty Green has chosen to use Mobile Money Network‘s (MMN) Simply Tap solution to power the checkout on its new mobile shop. The development is the fruit of previous thriving projects between MMN and Pretty Green. The fashion retailer used Simply Tap to market accessories via Facebook and access the complete women’s fashion wear..In addition it distributed exclusive passes to music-themed events, and vinyl albums from its retail outlet windows in collaboration with Universal Music.Once signed up, Pretty Green consumers can sell out securely working with Simply Tap and have their purchases delivered with just one touch on their mobile device.Pretty Green’s brand director, Nigel Grant, says “In the past year our mobile traffic has rocketed from around 15 per cent of all web traffic in January [2012] to 44 per cent now. It’s clear our customers want to use their mobile device to browse products and make easy, instant and secure purchases.”.Mobile We also know that it’s just not good enough to put an e-commerce checkout in a mobile store because it’s too difficult to use and customers will drop out. A mobile checkout powered by Simply Tap solves this problem.”Fast mobile checkout applications from MMN are available from the iTunes APP store and Google Play for Android phone users.Substantially, an estimated 3.5 million Carphone Warehouse mobile phone consumers over 800 stores will be made available the Carphone Warehouse Mobile Checkout app – powered by Simply Tap – at POS in 2012.Last month [August 2012], Associated Newspapers released ‘Mail Shop Instant Mobile Checkout App’ powered by Simply Tap to allow over 8 million daily viewers to purchase straight from the Daily Mail, Mail on Sunday papers.Furthermore the package covered dedicated shopping supplements, the Mail Shop online and from inside the application itself using the Mail Shop in-application Marketplace.With such innovations being made to sell on mobile it is of course evident that other retailers should be taking up the trend and begin being approachable to customers on their mobiles.