Why my website lacks performance?

Internet arrived with a big bang and bought with it the luxury of inexpensive communication and opportunity for commerce at a lightening speed.  New age entrepreneurs grasped this opportunity and jumped in to get a slice of business to earn their share of bread or to expand their business horizons without giving much thought to the process involved in setting up their online shops. And this resulted in the problem of plenty, where the user is spoilt with choice and while few websites flourished and doing brisk business many are still waiting for their lucky day.

Here are few handy tips to get your website out of the soup and start performing better:

·         Setting goals and practical expectations from your website is the first step. Every website is different and can be used to produce different results. You have to be clear about what your website is going to do for your business, is it to
- generate more enquiries
- showcase the product to the public
- sell your products and services online
- help people resolve their problems
- or just generate public interest

Write down your goals and hand it to the website development team and ask for suggestions. Or if you are one of those self trained website owner, start looking at best performing competitor’s website and take notes.
 

·         Go an extra mile to explain your products & services on your website. Do not limit yourself detailing products only with price and physical attributes. An ice cube is an ice cube – true! But it makes world of difference when showing Ice cubes you are also telling users about the source of water, hygiene standards maintained, delivery options and how important every order is for you. You can go ahead and guide them on occasions when ice cubes can be ordered and in what quantity, show party pictures in full swing, show customer testimonies while your competitor website may still be talking about Prices only.

·         Get a professional website design done with clear site navigation to help user easily surf the site. User spends less then 15 seconds before deciding to stay or leave your website so we better pay attention to it.
 

·         Use your website address as an integral part of your business communication and mention it on all available resources like business stationary, packaging, advertisements, emails, catalogs.

·         Keep investing in your website regularly as competition is fierce. You need to invest time and money regularly in upkeep and marketing activities to attract more visitors and make business grow.

·         Don’t loose customers; keep them happy by quick response system, regular updates on products and services, sending periodical newsletters, offering special privileges from time to time so that they keep returning to you.

Websites are not rocket science until you believe it to be. They are the new way of doing business and you have to keep ahead in the learning curve to use it most effectively to your advantage. Website break geographical barrier and help business grow to never before limits. Wish you all the best for your better performing website.