Understanding your audience while constructing a survey is important and can help to form decisions on survey length and content granularity. Since survey respondents have different motivations for responding to surveys, their tolerance for how long a survey is will vary. Make sure you’re balancing your audience profile and survey goals with the total number of questions you’re asking so that you can get the best data possible for the decisions you need to make.
So you have decided to gather relevant information with the aid of an online survey, you are about to put your survey on floor when something strikes you. Have I considered the length of my online poll/survey? This question always bothers the surveyor be it any subject on which he is conducting the survey. Let's dig this question further and come up with an appropriate answer.
Frankly speaking, there is no one-size-fits-all formula for any and every survey you are conducting. The length of the survey depends on various factors ranging from the survey's topic to the respondents you are targeting. As said earlier there is no fixed formula to the number of questions that should be asked in a survey. A rough estimate states that the average number of questions asked in an online survey is 12. There is no reason of asking too many questions for gathering data when you can do so without bothering your respondents much. You can get relevant and actionable data with fewer questions as well which will be beneficial to both surveyor and the audience.
The Type of Question
There are questions which can be answered in a simple yes or no while there are questions which needs explanation. The multiple choice questions can be quicker and easier to answer while the open-ended questions require time to answer. It takes time to think about the answer and write it down. A large matrix requiring a lot of scrolling up and down or left and right can be both time-taking and frustrating for the respondents.
The Quality of Data
The quality of data you will gather is also dependent on the length of your survey. A long survey can tire your respondents who will either start giving irrelevant answers or skip the survey itself. It is for this reason that you will find shorter surveys with higher completion rates and vice-versa. Higher completion rate depicts better data quality for your further analysis. Keep your survey short and get the most useful and relevant information from your audience.
The Relevancy it Has
You have to be very particular regarding what you are asking and to whom you are asking. If your audience who are participating in the survey takes keen interest in the online poll, they will give more specific answers. The group of respondents which you have selected matters a lot in deciding what will be the outcome of the survey. If you are targeting the general public, it is advised to keep it short and simple for best results.
Being a business owner you should understand, there's never too much of feedback, the more you have better it is for you. Today's business scenario is much more competitive and aggressive. You have to be on your toe every time to beat your competition. The online poll can help you out in this situation with its improved and comprehensive approach. Many online survey site are there on the internet like survey monkey, PollDeep, etc which will be helpful for business to conduct poll/survey. These online survey tools are designed to make cumbersome task of conducting an online survey both easy and quick.
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