Over the Easter Long Weekend I spent time with family and had a very relaxing time pursing my hobby. I also was in the mood to write, so I added anoth...
Over the Easter Long Weekend I spent time with family and had a very relaxing time pursing my hobby. I also was in the mood to write,
so I added another 12 email newsletters for the Dragonboat email list which has about 400 subscribers. I have set them to be sent out monthly using an automatic followup service, and each newsletter will provide my subscribers valuable information about Dragonboating techniques, nutrition, fitness and upcoming Dragonboat events happening across the world. So why have I told you this and what is so important about having an email list?
The Importance of Having an Email List?
This list that I have built and maintained for over three years generates over $100,000 in revenue alone and I simply write one email a month to provide valuable information to my subscribers. Furthermore, this list is not huge compared to other lists I have built in the past where I have had thousands of subscribers. This least has about 400 subscribers and if you do the calculations, each subscriber spends on average around $250. I don’t tell you this to brag about my email list, but it should tell you how important it is to have and maintain an email list.
Many business seminars I have attended talks about the importance of having a list and how each person or client on your list is where money can be made. A coach and mentor I have learned business strategies from is Brendan Nichols, also known as “Australia’s laziest entrepreneur”. Brendan is an Australian entrepreneur and business coach who was trained by Robert Kiyosaki from Rich Dad, Poor Dad. I personally know Brendan and he is definitely the real deal who practices what he preaches. I highly admire Brendan for what he teaches turning difficult business principles into simple action steps for anyone to apply. This where I learned how to build a profitable email list.
Brendan taught me how to maximize profits from each client and to create a client priority list from my email subscribers.
“The principle of maximization is to increase the amount of purchases from clients you already have.”
If you want to learn how to build a list please read Generating Leads where I show you some methods on how to capture leads onto an email database. Also a great case study to read is at Yaro Starak’s blog: Building An Email List
How Will a Targeted Email List Make a Difference to your Internet Business?
Before you can maximize profits from each client your email list needs to have targeted customers or have customers who want your product or service. There is no point in having thousands of subscribers on a database who are not interested in what you have to offer, it is a of waste resources. Therefore your goal right from the beginning when asking people to subscribe to your list is to offer them something they want. In my case, people subscribe to my database to receive information about dragonboating and they receive a free eBook about dragonboat paddling techniques and equipment when they join my email list. Obviously not everyone will subscribe to this list unless they are involved in the sport or are looking to purchase dragonboat equipment.
When you create a targeted email list, it is becomes an excellent tool for building stronger relationships with your subscribers. I consider a person who opts-in to my email list a high quality prospect who will ultimately purchase a product or use our services in the future. This is why promoting to a targeted email list allows you to focus on narrower topics and reuse content over and over again as each new subscriber moves through your sequence of emails. As a result of this, you have structure and a refined system that requires less work and produces more income.
Maximising Profits from each Client
Whilst you are building a targeted list of email subscribers you will constantly look at ways to maximize profits from each customer providing them with valuable content and offering your products and services in conjunction. Here are three hot profit maximization tips to help you increase your income:
1.Look for add-ons products or services to upsell or use additional promotions
2.Develop an upselling script e.g. McDonalds: would you like fries with that or a soft drink?
3.Create a special priority client list to offer them special offers and pre-launch events. e.g. If a sale starts on the 1st December, they can take up that special on the 25th November as a VIP client and get in before the rush.
The key to successfully maximizing profit from each client is to ask the question, “what can we do for our clients that they can’t do for themselves?”. Essentially we are creating value and offering them a service to save them time and resources.
The true power of building an Internet business with a targeted email list is to leverage the website as the traffic creator and relationship starter, and then finish the process with email marketing to generate your income.
There’s a lot of subtleties to this system but I guarantee you the results will speak for themselves.
