Wicker and Taffy: A Display Made in Heaven

Wicker and Taffy: A Display Made in Heaven

Wicker and summer go together. Think of a rattan hammock in the backyard, white wicker chairs on a deck, a picnic basket with a lunch down by the lake. Candy sellers can capitalize on this natural association by displaying saltwater taffy—a traditional vacation treat—in wicker baskets.

Think of it this way …

• Wicker baskets come in a variety of sizes and shapes. They're sturdy, reusable, and an environmentally friendly way to display merchandise.

• Saltwater taffy is a candy found at many vacation spots around the country, and is associated in most Americans' minds with beach towns and resorts.

Since both wicker and taffy are symbols of American summer vacation, use that association to create a candy display that will get your customers talking and coming back for more!

When you're putting together your saltwater taffy display, consider using some of these wicker display items to draw attention to your sweet treats.

• 3-basket hanging display. These round wicker baskets are deep, and perfectly suited for items larger than taffy, such as fresh fruit. But that depth makes them perfect for filling to the top with every flavor of taffy you have. The wicker baskets hang on a black metal frame that's easy to move, so you can display your taffy anywhere you see fit.

• Antique wicker floor display. This is an antique looking bronze frame which holds three rectangular wicker trays. The sturdy metal frame fits in perfectly with the décor of a candy store or old-fashioned country store—just the place you'd expect to find old-style saltwater taffy.

• 2 or 3 basket oval bins. The first thing you'll think when you see these wicker bins is how perfect they would be for displaying flowers. They hang on a black metal pole, and tilt toward the customer, as though offering their contents. What could be better for offering a classic candy like taffy?

• 4-tier adjustable baskets. These baskets hang on a tall frame, about as tall as an adult, that has wicker trays at eye level to both kids and grown ups. The adjustable wicker baskets can be tilted to show the taffy more clearly, or allowed to rest level so the baskets can be filled to the brim with all your favorite flavors.

Wicker baskets are a great way to display your selection of saltwater taffy. The baskets themselves come in different shapes—round, oval, rectangular, or a deep, almost conical shape—and can serve almost any display need your business has.