Wide format printing, better known as large format printing, is the best way to turn up the volume on what you want to advertise. Using large banners,...
Wide format printing,
better known as large format printing, is the best way to turn up the volume on what you want to advertise. Using large banners, advertisements and posters makes you stand out, wherever it is you happen to be standing.
If you’re manning a booth at a tradeshow, or working in a brick and mortar store, large advertisements really help you tap into the potential of the passing traffic. Every person walking by could be a potential client. People who don’t buy from you are going to buy from your competitor, so your job is to be louder than the guy next door.
Small advertisements don’t elicit as much of a call to action as their larger counterparts. Flyers, mailers, and even commercials, are more like a quiet plea for customers to please remember you the next time they’re thinking about making a purchase. On the other hand, using the larger forms of advertising enables you to get people in your booth or in your door as they’re already thinking about buying, and on their way to spend money. The traffic is already there; you’re just helping to direct it to your doorstep.
Big advertisements are worth every dime because they are so much more effective than smaller formats that only whisper to your passing traffic. Hanging banners call to prospects from across a crowded area, like a tradeshow or job fair. Large signs advertise your business’ highlights as people walk by, and invite them in. With wide format printing, you have unlimited options that can help you raise your voice, and your sales revenues.
Once you decide that larger advertisements are the way to go, here are some things to keep in mind.
You’ll want to use your large advertisements for a long time, so make sure you choose a supplier that fits the bill. This is something you’re not going to want to do over. Do some research on prices and quality before you make a decision. You can surf the Web for customer reviews and testimonials, and company backgrounds should be listed on their websites.
Experience is key. Find someone that can anticipate your questions, before you ask them. Once again, large advertisements aren’t something you’re going to be buying every month. If you end up with a company you don’t like, you’re going to find out after you’ve already spent a lot of time and money with them. So do as much research beforehand to avoid later regrets.
Some companies outsource their printing jobs, which ends up being good for you. This means they can focus all of their energies on designing and managing your project, and they have a larger selection for you to choose from. If one supplier doesn’t have what you want, whether it be materials, turnaround times, size or costs, they can get it from someone else.
Be sure to read the fine print on the warranty policy. If the finished product doesn’t look exactly the way you expected it to, there should be a protocol for handling that. One way to make sure something like this doesn’t end up poorly is to have some foresight on your end. What looks good on smaller advertisements may look intimidating or awkward when it’s larger than life. That’s another reason finding a seasoned company will be a benefit to you.
These are just a few things to consider when you’re making the decision to go with wide format printing. No matter what company you go with, make sure it’s as interested in your project as you are. This will make for a better purchasing experience and can lead to a long relationship of trust, quality and repeat business.
