Yellow Pages Marketing: How to Place an Advertisement for Your Business

If you want a traditional way to market your business, you should think about putting an ad in the Yellow Pages, either in the phonebook or on the website. This can be a good way to reach a wide range of customers who are already looking for a company like yours. You know this because the very reason they are opening the phonebook or checking the website is because they are ready to call to get a particular service or product. For this reason, you should take advantage of this readiness to spend money by spending a little of your own to add an advertisement. Consider some of the basic steps if you have no idea where to start.

You should first contact the person in charge of ads in the Yellow Pages. You can find the number or email address in the phonebook or on the site, as they are regularly advertising their ad-placing services themselves to business owners. The first thing to find out is the price, as well as what you get for it. Make sure it is worth your while, as your goal is to eventually make money from this marketing approach. While you do have to spend money to make any, going broke just to place an ad is not a wise approach, so make sure it fits in your marketing budget.

Next, you need to make sure your ad represents your company well, as you need it to entice people to contact you. This means you need a short, informative headline, as well as a graphic that will grab the reader’s attention. This is typically a logo, and should be in color for best results. You should also think of the main points you want your readers to know about, and perhaps place them in bullet points within the advertisement. Of course, make the contact information easy to find so that people can call or email you easily. If you are not sure how to format your ad for best results, you should seek the advice of a marketing company for professional help. You can also ask the person in charge of the Yellow Pages ads to find out what the typical successful ad looks like.

Once you submit your advertisement, it will have to be approved by the person in charge. It will be sized depending on whether you pay for a quarter page, half page, full page, or other options available to you. Once the dimensions are correct, you will be shown the result for final approval. Make sure everything is spelled right, your contact information is correct, and the logo looks good, and then let the person in charge know so that it can be placed.

If you are still not sure whether to use the Yellow Pages to advertise, you might consider asking other business owners about their success with this approach. Compare their results to the price of the ad that you are considering placing, and decide if it is worth the money. Keep in mind how long it will stay in the phonebook or on the website so that you know how long you can reach out to customers this way.