Your Business and Mobile Apps

Spain, with a penetration rate of 66%, tops the list of European countries in the use of Smartphone. Consumer behavior has changed and the mobile acts have greater influence in our decision to purchase a product or service. The market for mobile applications has NOT stopped growing. A study estimated that 2015 will evidence 20000 million downloads of apps. This is a market that is currently being billed million dollars worldwide for its great impact. There are many advantages of having an app for the business.

The increasing use of smart devices has led to development of an app for company. It becomes a strategy that can bring huge benefits to the business. It is clear that adaptation to the mobile environment is necessary if business want to adjust to the new habits of users. Every day there are many more companies decide to have presence in the mobile world and decide to opt for the creation of a mobile app that meets customer needs and that adapts to new consumer habits.

It is important to understand the advantages that mobile app can bring to your business.

• Presence, visibility and brand building: The presence of the company in the mobile devices positioned the brand as customers and users can query the app anywhere and anytime.
• Wide dissemination of your content: The timing of the app with social networking company improves diffusion of content. It is easier to viral your content with mobile app.
• New communication channel with customers: Mobile devices are important channels of communication for sharing news, pictures and information relevant to users or customers.
• Improved customer relations: Mobile apps provide ability to establish direct communications with customers, generating immediate stimuli users.
• Improved SEO positioning: Apps can increase organic searches from mobile through a good positioning of your app in mobile app store.

Regardless of the sector in which your business operates, the only requirement to launch your app is to find a niche market with a problem that can be solved. Then you just have to find someone with the ability to solve that problem in the best way possible through a mobile application. Formulate a strategy to convert the chosen market in application. Success is assured.

The most important thing to create a mobile app: Studying the market and be clear to users what kind of want to go and watch the competition. Currently in USA million users are downloading million mobile applications daily. Therefore, it is essential to develop an application that achieves differentiation from other apps of companies in your industry. Differentiation is achieved by creating an application that is useful and attractive, in terms of form and content to users.