Your Display Rental and the Employees Manning It

An effective form of marketing a company's product or service is with an attractive trade show display rental. The individuals who man the booth are nearly as important as the wares that are being showcased. They should be top performers within an organization who can really show off the company in terms of their intellect and communication skills. A display that is of high quality and professionally put together will give the impression of a well run organization. When the set up is disorganized or unprofessional, whether it's true or not, that's what the business will appear to be, as well. The same goes for the business reps who are manning the display at the convention. They must project a positive image of the company.

Here are some key points to consider when choosing which employees to send to conventions to man your booth:

- Knowledgeable: If you are selling computers or high tech gadgetry, this individual must really know his or her stuff. Customers will no doubt be knowledgeable techies who want to know even more about the latest and greatest in the industry. If your representative doesn't appear extremely intelligent and up-to-date, these savvy potential customers and contacts will move on to the next display.

- Experienced: It's helpful if the person showing off a business' wares has experience in the industry or with the items being displayed. If the convention is for educators and is displaying educational tools, this person should have spent some time in the classroom in order to be able to converse intelligently with those in attendance.

- Well dressed: This person should be professionally dressed and groomed to align with the attendees. If it's a convention for farmers, blue jeans and a plaid shirt would make customers feel at ease and able to relate more easily. A tractor and seed display should not be manned by a worker in a 3 piece suit.

- Focused: During the hours spent representing the company at the trade show, reps should be fully focused on the company's products. Appearing behind the booth at a convention is not the time for texting friends, chitchatting with other reps or eating lunch in full public view.

- Good communicator: When customers stroll by the display rental, the person representing the company should invite them into a conversation with something pertaining to the industry. A simple "Hello, how are you?" won't cut it. They'll say "fine" and move on. At an educational workshop and convention, it's appropriate to ask "What grade do you teach?" or "Have you ever checked out our reading software for your classroom computer?" Once a potential customer responds, it's wise for the rep to continue to draw them out in order to gather information about what they're looking for in a service or product.

Conventions and trade shows are wonderful ways to make an impact within the industry. Having a professional looking display rental and topnotch employees representing the company will make points with everyone in attendance.