A better way to approach Sales in Retail sales Jobs

Shopping on your local high street can be a frustrating affair. Many people try to avoid the experience at all cost, and with online shopping becoming more and more user friendly on a daily basis, there’s no wonder why so many people are moving away from it.

I find shopping on the high street a very frustrating experience, not only because of the vast amount of time spent queing to pay for the purchases!As a sales person, I find it hard not to over look or to analyse the techniques that the people I encounter in day to day shopping use when it comes to sales jobs. Retail sales staff do have a vital role to play when it comes to the stores making sales and ultimately money from their items.With this in mind, I find it hard to believe that the major forces in retail don’t have a good training program to get their staff up to scratch when it comes to sales techniques. If this is the case, then most of the time it must be the sales staff who fail to take it on board, or use what they have been taught, as most of the time I find that staff use poor sales techniques.The one sure way of not making a sale is to approach a potential with a closed ended question. A closed ended question is one that prompts a one worded, or simple response. For example, if somebody asks you if “you need any help”, your response is more than likely going to be “no thanks”.

Why is this? Well it’s part of our traits. It always has been and most likely will always be. When you are shopping you don’t want to be bothered. Most of the time you won’t like the thought of somebody pushing you into a decision to purchase anything at all.Instead of that question, people insales jobsshould use a question that will prompt a fairly decent response, one which can’t be a simple “no”. The easiest way of doing this is to ask about a type of product that they may be interested in. For example, a shoe sales man could ask about the type or style of shoe that the customer may be interested in.There can be no simple “no” response to it, unless the potential customer severely lacks any type of people or communication skills!A simple yet effective change to your opening question in retail sales jobs can make a huge difference in the progress you make.