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Differences Between UX Designer and UX Consultant

A myriad of job titles is popping up in the UX design field. It often creates a lot of confusion about their roles and responsibilities. Although there might be some overlap between the different roles, each has its own distinct tasks. In this article, we will talk about two such popular roles in UX design- UX Designer and UX consultant.

Who is a UX Designer?

A UX designer is someone who aims to make products/services accessible and enjoyable for users. His focus is on meeting the user needs by making the design user-centric. A UX designer performs several functions in a design process. It ranges from research to creating user personas, prototypes, and wireframes to the testing of a design. Their focus is on the user journey, and they strive to make designs that guide users to their goals intuitively.

Who is a UX Consultant?

UX consultants are UX experts whose job is to identify and solve business problems. Their focus is not on improving the UX of a product/service but rather on improving the UX of the business as a whole. UX consultants perform a design audit, UX coaching, UX research, etc. They create a roadmap of user experience strategies to get a big picture understanding of user journey and identify problematic areas. Their focus is on ensuring that the overall performance of a company’s UX remains strong.

What are the Distinctions Between a UX Designer and UX Consultant?

Like I mentioned earlier, there is a certain overlap between the responsibilities of UX designer and UX consultant. But each has unique characters as well. Let’s take a look at what they are.

UX Designer

  • Focuses on aspects of a product’s user experience
  • Understands UX design principles and their impact on the UX design process
  • Analyses research findings and UX data and integrates them into design work
  • Works under the direction of business leaders
  • Iterate and enhance upon product’s design over time

UX Consultant

  • Suggests strategies and tools for measuring UX improvement
  • Performs big picture prototyping and usability testing
  • Conducts evaluation and auditing of a company’s products/services
  • Provide expert leadership and guidance to the organization’s UX efforts
  • Equips stakeholders and staff with best UX practices knowledge

So these are the critical differences in priorities and operation of a UX designer and a UX consultant.

Why Hire a UX Designer?

When you become a UX designer, you play a part in the design process from the very beginning stage. They work in close collaboration with UI designers and programmers to develop a user-friendly design for products/services. Employing a UX designer has several benefits, such as

  • It increases the accessibility of a product
  • Creates an intuitive and engaging user interface
  • Guide users towards actions, decreasing bounce rates and increasing leads
  • Increase customer loyalty but meeting their needs through design
Why Hire a UX Consultant?

A UX consultant comes into the picture when a business needs some expert help. It could be to find out a business problem, create a solution, aid business transformation, or guide a UX team. They work in collaboration with the entire organization to improve the business ecosystem. Some benefits of hiring a UX consultant are:

  • Improve your business ROI
  • Provide insight to make transformative business decisions
  • Detect usability issues quickly and provide diagnosis
  • Develop UX strategies to boost your business
UX Designer or UX Consultant?

Whether you want a UX designer for your business or a UX consultant depends on which stage your business is at right now and what your requirements are. A UX designer can help build user experience from scratchBusiness Management Articles, while a UX consultant can help troubleshoot issues in a design. UX consultants don’t work on creating a design from scratch but rather on bettering an existing design. The services of both are indispensable for an organization.

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Natalia Jane is an android app developer from India. She is really passionate about coding. She loves to spend her free time on blogging

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