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Power Words, Power Phrases And How To Use Them

What does the term power word or power phrase mean to you? Is it just a fancy word used by recruiters to try and sound knowledgeable or does it really have a use? Read on-

In all my years of selling and marketing a product, I have come to realise that using words that emphasizes or complements your service, proposal or product can go a long way.

For example:

ďBy joining your organisation, I am in a strong position to make a major difference in a positive way by lavishly dedicating my proven skills, talents, qualification and experience to the ever challenging environment presented by the industry. I am not only confident in my potential to influence my team and department remarkably, I also intend on being part of a sensational history as you continue to pioneer the future of this industry.Ē

You can have this for free; change it into your own language and style.

Can you do the same?I bet you can! Iíll teach you.

Power words or phrases are what you call a sort of catalyst that solidifies the point you are trying to make. Its major aim is to gain the interest of the prospect and captivate them with curiosity, admiration, excitement and a need to know more.

Your use of power words should be calculating, careful and deliberate. You need to have a purpose for using it. Donít just use a word because it sounds good or makes you sound intellectual. It never works.

Every great speaker knows words have the power to entice, persuade and motivate people into a specific course of action. The question is, what course of action are you trying to create in a person. Where do you want the conversation to lead to. If there is anything you take from this article today, it is the fact that you must always start with the end in mind.

You donít wake up in the morning to go to work without knowing where your place of work is.

You donít go for an interview with out knowing where your interview will take place. What more of the conversation you have with an interviewer. Learn to start with the end in mind.

What is the main aim of a major job interview?To get offered the job right?How do you intend getting the job.

By selling your skills, talents, experience, achievements and qualifications directly to the need of the prospective employer and making sure you build a great rapport with the Employer.

This is the end result of going for an interview.

Great!!Now what power words or phrases do I need to use in order to attract, gain interest and convince the prospective employer that I am right for the job. This is where you need to know what your key features are: (strengths and raw talents)This could be: organisation skills, motivation skills, analytical skills, interpersonal skills etc Then you need to know how you have used these features. That is, itís advantages.

This does not have to be work related.

Have you ever organised a meal out with friends, engaged in debates and triumphed?Once you have all of this, then you need to know how these features can benefit the employer by directly relating it to the specific requirements of the prospective employer.

By knowing all of these, you can then look at a least of power phrases and power words, select the ones that best edify your features and itís benefits.

Want an example?I might as well!"I am a highly motivated individual with excellent organisational skills, which has been successfully demonstrated time and time again in my personal life and at work. For example, when an event needs to be organised and managed, I am always chosen by friends to organise it because of my quick ability to get things done, energise, mobilise and motivate people in order to achieve a specific goal.

"You will see that from the above statement, the two features here are:

Motivation, Management and OrganisationThey are also backed by power words and power phrases such as:

Highly, excellent, successful, quick, time and time again, quick, energise, mobilise, and achieve a specific goalI hope you can now effectively use power words and phrases effectively and productively.

Below are a few more examples:

ē I am confident that I can make a positive contribution to your company/organization.

ē IBMís use of real time data analysis is of a major particular interest to me because

ē I have not come across a company with a management trainee scheme as unique and as practical as yours.

ē With my experience, qualification and proven record of achievementFeature Articles, I am convinced beyond all reasonable doubt that working for a company like yours will further amplify my true potentials which will be dedicated to contributing to the continual growth of this department.

ē I would like the opportunity to further discuss my qualifications with you in an interview scheduled at your convenience.

By Keji Giwa

Source: Free Articles from


Keji Giwa, is an internationally recognised expert in career and personal success.Through his life changing 'How To Get The Career You Want' eWorkshop, thousands of people worldwide have been able to attain the career of their dreams while doubling and tripling their salaries at the same time.Best known as the 'Mr Motivator' of the recruitment world, his ground-breaking seminars and workshops are ĎA Must See!íKeji Giwa is a new breed of today's career coach.

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