The Most Common Marketing Questions You Will be Asked in an Interview

Marketing is a varied field, requiring broadly applicable talents like strategic thinking, creativity, flexibility, and resourcefulness. While marketing knowledge is certainly indispensable, to flourish in this industry you also need to have the type of personality that can take setbacks in your stride. In many marketing interviews, the interviewers are keen to discover if you have the traits to last long-term in this career and craft their marketing interview questions to this purpose.

Preparing for Your Marketing Interview

Marketing is one of the most important divisions of a company, and when they hire for a marketing position, they want someone that is capable of strategizing, planning, and implementing marketing tactics that work in the real world and can benefit the company in the long run.

The first thing you should do before you go for a marketing interview is to research the company and its current marketing techniques. Carefully consider what they are doing right and what they are potentially doing wrong. Come up with ideas that would improve their marketing and note the reasons for these. A very commonly asked interview question is what would you suggest for improving our marketing? If this question comes up, you will be well-prepared to give an articulate reply and impress the interviewers.

In addition to researching the company, make a list of the marketing questions that most frequently come up in interviews. Check how other people have approached these, but come up with your ideas.

Most Frequently Asked Marketing Questions

The type of marketing interview questions you will get may depend on the type and level of marketing position you are seeking. If you are a beginner, the interviewers may ask you basic questions to gauge how much you know about the marketing industry and if you understand the many requirements to thrive in this profession.

If you are a seasoned marketing professional, they will want to know about the extent of your past experiences and what you have gleaned from those and what knowledge you can bring to their company.

Here are seven marketing interview questions to consider:

•  Do you know who our target market is?

•  What do you consider when you draw up a marketing plan?

•  Have you ever overseen a marketing campaign from start to finish?

•  If you had to market a product on a constrained budget, how would you do it?

•  What can you tell us about inbound and outbound marketing?

•  What are some of the main differences between marketing and sales?

•  What changes do you think we will see in marketing ten years from now?

Prepare for your interview by keeping in mind the gist of your answers to these and other marketing interview questions, rather than memorizing entire sentences and paragraphs. You don’t want to come across as a robot, but, rather, as someone who can think fast on their feet. Show them what a skilled marketer you are by turning the interview into the best sales pitch for yourself and convincing them to hire you.