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Basically, a resume cover letter has only one purpose, and that is to motivate the employer to review your resume and so you will have a chance to be shortlisted for the job you are applying for. In this era of modern technology, most cover letters are now being sent through e-mail, along with a copy of your resume and some other credentials. Always bear in mind though that the cover letter must be written in the message of the e-mail instead, and not just attach it as an attachment, as with the resumes and other credentials. Most of the time, employers and recruiters would tend to receive too many emails from several different applicants and they won’t have enough time to read and open in each and every attachment on the email.
It’s very important to keep the letter brief, but direct to the point. Put in mind that the person who gets to receive this letter is often very busy reviewing other resumes, too. The purpose of the letter is merely to introduce yourself to the person employer. It should be direct to the point but precise. Avoid making it too long, as this will only bore the employer who will get to read it. Remember that you are not writing an essay or a novel.
When you compose the letter, bear in mind that your goal is to make it easier for the recipient to decide to open your e-mail, read it and then open and review your resume. You should be clear and concise with your email Subject Line and place the job title as well as your name as the subject.
Another tip to writing a good cover letter is to make sure that it is personal. You may be aware that it is common and appropriate to address the reader as “Sir” or “Madam”, or sometimes you can address your letter as “To Whom It May Concern?” While these terms are appropriate and is acceptable, it is best that you address the hiring manager of the company you are applying for with his name. So do your research and find out to whom you are going to send the letter to so you would be able to address him by his name.
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