Attract New Customers to Your Direct Sales Business
Established in 2009, Reliable Communication is a preferred sales partner for sales process outsourcing and call center services with expertise in tele-calling services for in-bound and out-bound calling, voice recorded calling,
Direct sales is not easy. If it was, everyone would be successful in their business.
When people start a direct sales business, whether it’s selling cookware, insurance, Loans, telecom, or skin care products, they think their friends and family will love it as much as they do and they’ll have an instant network of customers that will keep them in business. Or, they get super excited about their business because they love the product. Then they have to get out of their comfort zone and
According to the Direct Selling Association, direct selling in the United States represented $35.4
Your friends and family love you. They don’t necessarily love your product or want to buy it.
Direct sales is about selling products directly to consumers and building a network of customers and sales representatives. At the heart of direct sales is the power of storytelling,leading with value and building relationships. The direct sales industry has evolved, but those principles have remained constant.
What has changed in recent years is how the direct sales industry has embraced the power of the internet and social media to give direct sales representatives the opportunity to expand their networks further than ever before.
Technology has made it easier to reach customers outside our local market. However, the basics of direct sales have remained the same for over a century. Effective direct selling requires finding a target market and meeting their needs, building relationships, and using stories to sell.
So, how do you find your target market, develop relationships, and tell stories to market your direct sales business online? You use the power of inbound marketing.What is Inbound Marketing and How Does it Work for Direct Sales
Inbound marketing is using the internet to attract your ideal buyers. It involves using the
– content (answering people’s questions)
– search engine optimization (helping that content get found in search engines)
– promotion of content (using social media and advertising)
Think of it this way; you are drawing targeted customers in rather than sending a message out to the masses.
Maybe you’ve been doing part of inbound marketing a while but didn’t even know it had a name.
If you make a committed effort to use the approach that I outline below, you will stand out from
The focus of your marketing should always be on your customer. Not on your product. Focus on serving their needs and adding value to their experience, and you will set yourself apart from the crowd.
The first thing you want to do is create a buyer persona profile. Your buyer persona will determine everything in your inbound marketing strategy. This semi-fictional generalized representation of your ideal customer is your north star in determining the content and promotion strategy of your direct sales business. Getting crystal clear on your persona is crucial.Ask yourself:
To help you figure out who your ideal customer is, it’s helpful to think about their daily life, their
People are motivated by love and status. How do your product and business opportunity specifically solve those needs? If you use that in your messaging, people will be compelled to use your products and join your team. Here are some examples:
My ideal buyer hates to cook. But she loves her family. Her family needs to eat. If she has an
My ideal buyer hates to shop for clothes in stores. But she needs to look good when she has video conferences with clients. Looking professional helps elevate her status as a virtual assistant. If she purchases my clothing online, she will have professional attire that is comfortable yet stylish.
My ideal team member is a work from home mom who had a professional career before having children. She loves staying home with her family but misses the feeling of accomplishment, confidence, and status that she enjoyed when she worked outside the home. If she starts her own direct sales business, she will put her skills to use and once again have that feeling of accomplishment that she craves.
You’re clear on your buyer persona. Now it’s time to get clear on who you are and how you can set yourself apart from others in your company and your industry.Answer these questions to create your brand:
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ABOUT THE AUTHOR
direct sales services, lead generation service for sectors like Retail, Banking, Finance, Telecom, Real Estate, Education, DTH and Insurance and so on. Reliable has earned the respect of clients and carved a place for itself through consistent, transparent and dependable services over