How To Target Market Your App To More Than One Demographic

Target market is often used by marketers to single out a group or demographic that they wish to appeal a product or service to. In terms of a mobile app, this means picking a segment of the mobile market that it will attract the most amount of downloads from. Such a marketing strategy is fairly typical in many different types of industries, even when selling apps to mobile device users. With that said, there can also be the tendency for app makers to only target market one demographic, which can certainly be effective, however, it can also be limiting to only that group within the market. In the hopes that you will appeal your app to more than one demographic, here are a few target marketing tips.

 

Start Out With Two Similar Demographics

 

While target marketing two different demographics can certainly be a proactive marketing strategy, it can also be risky to jump from one group to an entirely different one when marketing your app. For such reason, you may want to consider simply picking two similar demographics when marketing your app to two different groups within the market. The reason being is that if you target market your app to two widely different demographics it may be too far of a reach, opposed to more similar groups of people that have common interests related to your app. For instance, target marketing your app to females 13 to 17 and males 10 to 15 would be an example of two similar demographics that you could potentially appeal your app to. On the other hand, if you were to target females 40 to 75 and males 12 to 19, because there is such a large age discrepancy, along with the gender difference, such marketing would be pretty difficult.

 

Allow Your App To Lead You

 

Many times marketers try to advertise for an app and end up wasting valuable placement and money targeting the wrong demographics. The best thing to do when marketing your app to different demographics is to let it lead you to which are most likely to actually use it. For example, an app that allows users to review their favorite bakeries around the world, is probably not the best app to place on a fitness website or anything related to losing weight. As you may have guessed, bakeries often have high calorie foods, which dieters choose not to be associated with. But, if the bakery review app had ads featured on popular foodie blogs, then that would be a much more effective method of branching out and targeting more than one demographic.

 

Conclusion

 

There is no rule that says your app must only target one demographic. Target marketing is designed to appeal your app to specific groups of people, but by no means does that mean it only has to be one certain group. In fact, it is best if you branch out and target market your app to multiple groups of people in the market so it has the highest potential to create revenue and profits. As you allow your app to lead you to new and correct demographic, starting off slow by targeting two similar, yet different groups of people, you will likely find the users of your app can be more diverse than you originally thought. This will ultimately lead your app to new market segments, and potentially create a broader reaching reputation within the industry.

 

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