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Data Privacy: Why It Matters, And How You Can Safeguard Your Data

Data theft is not as simple as it sounds; virtually any type of useful information is stolen and sold on the black market. Organizations and individual professionals alike should fortify their data with strong password protection.

Information privacy has become a hot issue these days, as pretty much everyone has witnessed some high-profile cases involving data leaks making the headlines.  Let alone prominent personalities, not even the average computer user is safe from data leaks or theft. So right about now, you are probably wondering why someone would need to protect certain digital information from leaking.

First, some but not all types of data should be protected using software that uses password fortification technology and secure USB drives and other external hard-drives. Data such as private images and videos, company marketing secrets, human resources related data, and customer/clients client list is some information that is widely leaked and stolen. In order to understand the true depth of this form of e-crime, the following information covers each aspect of data theft in more detail:

Theft of private images and videos:

People often feel the urge to record their most private moments on film and photographs, consequently, technology has made recording such acts very easy for the average person. Foolishly enough while most people record such activities, they forget about adding a layer of security to those media files, as a result, often times such information is easily leaked on the web. Therefore, it’s clearly evident that password protecting such files on the computer’s hard-drive is imperative – before it results in mortification.

Company marketing secrets:

Behind the success of any organization are its marketing secrets, employees working within an organization may discover where such information is located, and may be tempted to utilize that information to either start their own business, or perhaps sell the information to competitors. Thus, it’s evident that such marketing secrets should be guarded closely. In the worst case scenario, once these secrets are discovered by a competitor, it’s only a matter of time before the victimized organization goes out of business – or perhaps loses a significant share of the market.  Marketing secrets should be kept in a separate drive, and should be locked under password protection.

Human Resources related data:

Theft or HR related data is not unheard of, a disgruntled employee determined to steal the identities of his or her co-workers will go to great lengths in order to get his or her hands on such data. Employment data can contain a variety of information that can be useful for the thief. Data such as the employees’ social security number, residential address, driver’s license number and basic medical information are essentially what a criminal need in order to assume the identity of their victims. Once such information is obtained, criminals can utilize it to obtain credit cards in their victims’ names, apply for loans, create fake drivers licenses or ID cards.

Customer/Client lists:

The motivation behind stealing customer data is the same as stealing marketing secrets –to gain an advantage over competitors. Once a list of customers is stolenArticle Submission, potential customer can then be diverted or recommended about a competitor who is offering the same services in a more affordable or perhaps in a more service oriented manner.

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Tom Riddle is an E-marketing specilist  at New, a data protection and Information Security company that provides software to Secure USB and external storage devices.

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