Economical Substitutes for Canon Ink Cartridges
You must bear several things in mind when you are buying a printer. Not only must you choose a printer that can churn out good prints, you should also see to it that operating the device is cost effective in the long run.
Salespersons of most printer companies will try to convince you to purchase a printer by showing you high quality prints. However, you may have been told that this should not be the only parameter for choosing a particular brand or model because, more often than not, the cost of operating a printer turns out to be much higher than buying it.
This is quite true. Lately, companies that manufacture printers have drastically hiked the prices of their cartridges. Canon ink cartridges have also become quite expensive. These products have become costly not because the manufacturers are using extremely rare and expensive raw materials, but because they are spending heavily on advertising. They spending million of dollars to buy slots in the media and get across the message that users should use only their supplies while operating their machines.
The reason why so much emphasis is laid on this issue is that companies have now found out that they can make much more money by selling ink than by selling just printers. The simple reason why selling ink is more profitable is that customers need to buy printers only once in while but need to buy ink through out the year. Thus, manufacturers try their best to convince consumers to use branded supplies.
However, there is little reason to buy the argument that branded cartridges like canon ink cartridges are necessarily far better than generic cartridges. Some of the manufacturers of unbranded products so not spend money on advertising. Instead, they divert most of their resource to research and product development. They use the best raw material and manufacturing techniques to produce high quality commodities and expect prudent customers to choose their products over the over-priced branded products.
The only difficulty of buying these products is locating the right manufacturer. Since these companies do not create the brand image through the media, the onus of finding them lay with the consumer.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
PrinterInk.com is your best resource to buy canon ink cartridges at affordable prices.