Has the day of the traditional billboard passed us by? Perhaps not, but there is little question that electronic message boards, when used to display information, specials, and general advertising, can be a much more powerful way to attract attention.
Has the day of the traditional billboard passed us by? Perhaps not, but there is little question that electronic message boards, when used to display information, specials, and general advertising, can be a much more powerful way to attract attention. Local governments have been using the technology for some time to keep travelers updated on changing traffic conditions and now more and more private companies are following their lead. In an era where the slightest miscalculation in strategy can turn into a competitive disadvantage, businesses around the country are looking for any edge they can get on their rivals.
The problem with traditional signage is that it can be boring and monotonous. Not always. There are certainly examples of traditional signs that stand out and make people take notice. But the problem with doing the traditional is that it is hard to stand out from the crowd. If everyone is doing the same thing, what makes a traveler look at your advertisement or place of business in any different way? What makes you think they will notice you at all? Electronic message boards take that traditional advertising to the next level. They give you the opportunity to grab a passerby’s attention. Once you have that, the rest is easy.
Naturally, small business owners will be concerned with the cost of electronic message boards. However, everything must be looked at in context. Consider the message you’re sending to your potential customers. Make no mistake, we are living in the digital era. Plastic signs with little removable letters just look outdated. And if your sign, the main thing representing your company to the public, looks cheap and outdated, what do you think people will say about your company?
Perhaps best of all, electronic message boards give you an unprecedented level of flexibility. You can put whatever writing you want into your board. If you want to change your specials, prices, or motto on a daily basis, you can do it. If you want to do it on an hourly basis, you can. The initial investment is substantial. There’s no question about that. But with the benefits you can experience (and this article has only scratched the surface on the possibilities), the price shrinks exponentially. Making a go of it in a competitive business world means making changes when the time is right, keeping up with the times, and staying one step ahead of the competition. If you can do all that, then success will follow as naturally as night follows day.
