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With increasing use of internet a different domain of services have evolved which is broadly called Internet marketing. Most of the companies all across the world have now started focusing on marketing and branding over the internet to exploit the huge online market. Internet consists of many processes like Search Engine Optimization, Social Media Marketing, Article Marketing and paid search engine advertisements. Above all, the most important part of online marketing is Search Engine Optimization which abbreviated as SEO. SEO services have got quite fame in recent past as most of the big shots have understood the power of Search Engine Optimization.
With increasing use of Google and other search engines people have understood the difference between advertisement and genuine search results. The genuine results with proper search algorithm are called organic listings whereas rest is called paid listings. So as users have become smart, they rely more on organic search results. So now it is very important for any business owner to have a presence in top ten results because most of the users do not go to second page and if they don’t find proper results at first page they change the keyword. So to have a presence in top 10 results with search keywords related to your business is not easy. It needs a proper understanding and analysis of the competition and website parameters.
It is always advisable to hire professional SEO services from a reputed firm. One should always make the necessary checks before hiring any company for SEO Services. A company with considerable amount of satisfied client is fair enough to hire. But instead of blindly hiring the company, one should enquire about the project manager looking after you SEO process. One should directly be in touch with project manager to understand the process and things that are actually required on the project. Search Engine Optimization, which is one among the various processes of Internet Marketing, itself, consists of several steps which are broadly divided into two parts
- On Page Optimization
- Off Page Optimization
On page optimization basically includes the things required to do to make a webpage Search Engine Friendly.
It has following things that are to be done
• Keyword Research and Analysis
• Page Specific Meta Tag Creation
• Title Tag (Page Title Optimization)
• Alt Tag Optimization
• Anchor Text Optimization
• Content Placement
• Keyword Density
• Implementation of Google Analytics
• Search Engine Verification from Google, Yahoo and MSN
• Submission of XML Sitemap
• Creation of Proper Link Structure
• Creation and Submission of ROR.xml
• Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
Off page Optimization includes the things that are done on different domain other than the website to increase the value of the website. These are the things to be done in Off Page Optimization
• Directory Submission
• Social Bookmarking
• Blog Posting
• Blog Hosting
• Article Submission
• Press Release Submission
• Forum Posting
• Footer Links
• Blog Commenting
• Review Posting
• Rss Feed Submission
• Css Submission
• Video Submission
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