Normal 0 The big trend at the moment in the branded USB flash drive market is the rise in popularity of the USB credit card. For the last few years the vast majority of flash drives that are printed up with a company logo or brand have been the standard “rectangular” models. These come in a number of different flavours with memory sticks like the “Twister” or the “Chic” being the most commonly requested and purchased.
The big trend at the moment in the branded USB flash drive market is the rise in popularity of the USB credit card. For the last few years the vast majority of flash drives that are printed up with a company logo or brand have been the standard “rectangular” models. These come in a number of different flavours with memory sticks like the “Twister” or the “Chic” being the most commonly requested and purchased.
These standard models are popular because they’re inoffensive, they have broad general appeal, they are available from a wide number of suppliers and they all look good when printed up with a logo. Their popularity means they are produced in very large numbers so they’re also some of the cheapest USB flash drives on the market today. In essence they are the “easy” option and it’s understandable why they are popular.
The popularity of these products does however dilute the impact when they are handed out. A few years ago handing out a Twister USB flash drive with a logo printed on would typically be something new and innovative and for the recipient it’s likely to have been the first memory stick they’ll have been given or picked up at a seminar or conference. Today for people these drives are “two a penny”. If you’re a regular conference, seminar, show or press event attendee then you’ll likely to be offered standard flash drives on a fairly regular basis.
If the intent is just to disseminate information in a convenient and portable format then “so what” you might say but, if the intent is to do this, whilst at the same time, creating some genuine gratitude and affinity to your company then there are better USB flash drive products for the job. One such example is the metal USB credit card.
Metal USB credit cards are a little more expensive than the general USB drives typically purchased as a promotional item but they deliver the “wow” factor that standard models struggle to achieve. The reason is that these credit card models are the same size and thickness as a regular bank card which given the function they perform is incredible, particularly when you consider an 8GB version can store hundreds of thousands of documents! The metal versions are also very solid and tactile and feel like a top quality product and a product that has very high-perceived value. They are something that the recipient will want to not only keep but also show off about.
So, next time you are in the market for a USB flash drive you might just want to get some quotes for a Metal USB credit card. Expect them to be more expensive than standard models but not greatly so and despite the increased cost they are worth the extra spend.
What Do You Give An Executive That Has Everything
Normal 0 It’s that perennial challenge. You want to send out some gifts to your executive staff or high net worth clients but the gift has got to ooze quality and style without costing a fortune. Not only that but the gift has got to be appropriate and relevant and worthy of adding your brand to – no small challenge then!
USB Christmas Gift Ideas
Normal 0 Although we’re only in October its time to start thinking about whether you are going to send out any Christmas gifts to your customers, clients and staff. Leave it much later and you may struggle to get exactly what you want and more importantly you might struggle to get your Christmas gifts printed with your logo and any message you might want on the gift.
To Box or Not to Box that is the Question
Normal 0 There are two schools of thought on whether you should put your printed USB flash drives in a gift box or not with the pro-box lobby being keen to ensure that the USB drives not only look the part but have a real impact when handed out. There’s no escaping the fact that branded USB flash drives look better boxed up, they look more like a “proper gift” and the when handed out the they create more of an impact.
