Online Privacy: What to Expect In The Future
Future technology will make it mandatory for users to pass some, if not all information to organizations. Those who wish to avoid passing on such information would have to completely disconnect from civil society.
Itís safe to say that most of us are concerned about the future of online privacy. What will happen in the future? Will people freely share their personal information on the web, or perhaps completely seize all activities online that deal with personal information -- such as sharing details on social media websites. Online privacy is certainly a big deal for most online users, and tech companies have taken notice of how fiercely people guard their personal details on the web. As a result, companies like Google, Mozilla, and Microsoft have integrated their browsers with advanced privacy protection features, designed to detect online fraud, malware, and other threats that come along with surfing on the web.
Furthermore, social media sites have also taken notice of users' concerns. As a result, most of them have encrypted their connections using an HTTPS secured connection which prevents man-in-the-middle attacks. On a different note, the growth of free internet services is certainly fueled by online advertising, which also has become a popular means of making money on websites. A website such as Facebook, Google, linked in, yahoo and other similar websites are one of the few most popular sites which have grown substantially through displaying advertisements on their pages.
According to experts, most revenue comes from advertisements and not money paid directly by users. Making money on the internet is fairly simple, all one has to do is develop a website along with relevant content to be displayed on the website, and then finally sign up for Google Adsense to begin displaying advertisements on their website. Such massive growth in information technology has given rise to e-crime, such as identity theft, phishing, credit-card fraud, e-stalking, and various other related crimes. With information technology becoming more dynamic, search engines are constantly developing methods of tracking usersí online behavior for marketing purposes. As a result, users have become security conscious. With individuals becoming more privacy mindful, many are switching to websites that donít track their users' online activities, for example, many folks have stopped using Google as their primary search engine, and instead they have begun using Bing, which doesnít track its usersí online activity.
Furthermore, there are numerous applications that can disable search engine tracking Ė such as various data encryption software. Location based data are already being used to track users location preferences. In fact, many social media sites have begun to track your location. Other software developed to protect users from hackers trying to access personal information on their computerís hard-drive includes software which can lock folder. Data security software, such as Folder Lock works best in this sense, just recently New Softwares.net rolled out a major updated for this data security software Ė Folder lock version 7.2.0.†
In the future, users can expect to have little or no privacy. Thatís because, every single device used by ordinary people will have some sort of tracking on it; one such example includes cars and cell phones, which will track your location through GPS and cell-networks without your authorization. Experts believe that those people, who choose not to share their personal data, be it for marketing reasons, or any other, would have to go live in the woods in order to avoid passing on their personal information. Thatís because in the future, all day-to-day transactions would require one to submit his personal information.
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ABOUT THE AUTHOR
Cara W Morris is Marketing Manager at New Softwares.net, an Information Security company that specializes in developing award winning data security software that can lock folder.††