Using NCOA Services to Eliminate Contact Data Errors

NCOA stands for National Change of Address and this software was developed in order to maintain and organize high quality, updated mailing lists in the United States. In a year, approximately 40 million people change their addresses and this becomes an insurmountable problem. NCOA service helps in managing the constantly changing mailing lists in the States. There are a few rules that need be observed while using NCOA services, following which you are given access to business based and individual addresses. A company would need to apply for a license in order to get access to the NCOA software.

One of the most important reasons why companies face high mailing costs is because their mailing lists are inaccurate or outdated. Mails get sent to old addresses and about 80% mail is undeliverable because of wrong mailing addresses. A lot of money is again spent in tracing the new addresses. The additional expense of resending the mail to new addresses adds to the mounting costs. The greatest advantage of the NCOA service is that helps a company keep track of mailing addresses. The NCOA software has been developed in such a way that the possibility of making mistakes is highly reduced. Undelivered mails get reduced to a large extent and re-mailing to wrong addresses is also prevented.

According to Information Management, an online information provider for the business and IT community, NCOA services is most successfully used to identify and rectify harmful data quality problems. These data quality problems would otherwise negatively impact business processes. Most organizations are not equipped with an efficient data management strategy. Strategies are not being rolled out in a timely manner so as to keep up with constant flow of data changes.

Companies and individuals are increasingly adapting to the usage of NCOA service. This has proven to be extremely beneficial for them. Attaining a license to access NCOA services is necessary and these licenses are available in different specifications and come with different price plans.

Here are some of the prominent advantages of using the NCOA service:

* The availability of correct data and accurate addresses helps speed up product marketing and servicing procedures.

* NCOA helps retain customer names and addresses that could have been lost due to lack of updations.

* Thousands of dollars can be saved as it is low cost when compared to Address Change Services. It also reduces costs on posting and materials used for postage.

* The effectiveness of merge/purge processing is increased.

Adopt USPS NCOA Services from one of the best in the field and keep your database always accurate and up-to-date.