Web Conferencing Gains Traction in Europe

Whether you think the economy is showing signs of recovery may depend on what sector you’re in. One thing that can’t be disputed is that the effects of the recession will continue to be felt for years. The main question that arises from the current situation is how can business stay competitive while lowering cost?

Bargain Price Efficiency

Web conferencing have been a boon to many companies looking to maintain efficiency and save money. Maintaining customer relationship is not only good for business, these days it is an absolute necessity. For this reason, travel is an essential part of doing business. Whether it is to strike allegiances or to keep company divisions in sync, web conference is a communication tool like no other.

Many companies have been extolling the virtues of this humble communication option for saving them money. Meetings that used to require extensive preparation can now be pulled together quickly. Buying airline tickets has become a thing of the past for some, or at least greatly minimized. Meetings can be held online professionally, with less paperwork, and improved data dissemination.

European Companies are Catching On

Latest reports suggest that many European companies are looking at  conferencing software  as a means of saving money. Naturally, the reasons are the same as those of their US counterparts. The trend is gaining so much momentum that in the opinion of one research company, the market is expected to grow at a rate of 26.2 percent annually. This will bring its value to $657.1 million by 2014.

Familiar names like Microsoft and Cisco are already said to be heading across the pond to take advantage of this growing trend. Beyond the most obvious benefit of cost savings, web conferencing is just a better way of doing business. Even small businesses in the US are utilizing products from providers like RHUB Communications and improving their bottom lines.

France and Germany are said to be at the forefront of this drive towards web conferencing. Other European nations such as Spain and Italy have been slower out of the blocks. Even in these countries consumer awareness is showing signs of gradually increasing in relation web conferencing.

The success of web conference providers trying to break into European markets will depend on existing telephone and internet infrastructure. They will also have to deal with existing local players in the market. Government regulations could favor local players, and they may be able to offer solutions at a lower price. There is no denying quality, however. Consumers will be able to distinguish between  web conference appliance  like RHUB’s TurboMeeting 4.1, and more basic options.