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With thousands of web pages added to the Net every day, it's getting more
and more frustrating both to submit the information to the attention of those,
who are interested in it and to find the information one needs.
The problem is even aggravated with the fact that customers become more
exigent to the products they are offered. When it comes to the issue of
software development and B2B solutions, they can't be considered ignorant
any more. Customers are backed up by the basic knowledge of programming tools
and their "should-have" functionality.
The recent online surveys show that customers are not attracted by price or
discounts. Below you can see the enumeration of the factors influencing
customers' decision on web application purchasing by their measure of
significance:
1. Technical performance
2. Brand
3. Reliable customer support
4. Price
Let's go deeper into the nature of every factor.
Technical performance factor. Today it is not enough to say, that your
PHP+MySQL solution has "a complete list of features" or "can be integrated
into any web site". People, who are interested in the given products, are
aware of the fact that the difficulty of implementing the principles of data
integrity in MySQL and PHP depends in large degree on how many tables and
relationships the database has. Most of scripts offered on the Web for online
dealership constructing do have the problem of server slowing down by traffic
or large database of listings or users:
"I came to Esvon with a sluggish, text based dating site that was slowly
running into the ground. Esvon has taken my site and has developed a fast,
robust, and exciting medium for my customers. From the lightning speed of
front end programming in PHP to the powerful backend database in MySQL, the
site is now one of the most advanced dating sites available."
Brand factor. As practically everything in software development science,
there are a small number of ways to develop it right, and almost an infinite
number of ways to develop it wrong. Still, Esvon guys have come to the
profession of software development deliberately: they like to create things
from pure thought, things that give life to machines and that matter to many
businesses. Those, who are guided by brand images, sometimes risk being trapped:
since brand awareness very often compensates the poor functionality of the software.
And vice versa: the brand, which is not well known yet, generates the solutions,
which well worth paying money for:
"Esvon Classifieds is built with performance in mind: I should stress its
highly optimized database and PHP code, as little SQL queries as possible,
ability to generate static HTML content to allow large databases and high visitors
traffic handling, search engine friendliness, adaptability of the system and other
beneficial features. I would underline its scalability, real-time configured
custom database fields (text boxes, menus, checkboxes, unlimited images, files
to upload, etc.), ability to generate HTML pages from databases, user
authentication and paid membership support. It does distinguish from other
existing solutions."
Reliable customer support factor. Software can be simple, it can be complicated,
it might be easy-to-install, it might be user-friendly, it might require no
