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With thousands of web pages added to the Net every day, it's getting more and more frustrating both to submit the information to the attention of those, who are interested in it and to find the information one needs.
The problem is even aggravated with the fact that customers become more exigent to the products they are offered. When it comes to the issue of software development and B2B solutions, they can't be considered ignorant any more. Customers are backed up by the basic knowledge of programming tools and their "should-have" functionality.
The recent online surveys show that customers are not attracted by price or discounts. Below you can see the enumeration of the factors influencing customers' decision on web application purchasing by their measure of significance:
Technical performance factor. Today it is not enough to say, that your PHP+MySQL solution has "a complete list of features" or "can be integrated into any web site". People, who are interested in the given products, are aware of the fact that the difficulty of implementing the principles of data integrity in MySQL and PHP depends in large degree on how many tables and relationships the database has. Most of scripts offered on the Web for online dealership constructing do have the problem of server slowing down by traffic or large database of listings or users:
"I came to Esvon with a sluggish, text based dating site that was slowly running into the ground. Esvon has taken my site and has developed a fast, robust, and exciting medium for my customers. From the lightning speed of front end programming in PHP to the powerful backend database in MySQL, the site is now one of the most advanced dating sites available."
Brand factor. As practically everything in software development science, there are a small number of ways to develop it right, and almost an infinite number of ways to develop it wrong. Still, Esvon guys have come to the profession of software development deliberately: they like to create things from pure thought, things that give life to machines and that matter to many businesses. Those, who are guided by brand images, sometimes risk being trapped: since brand awareness very often compensates the poor functionality of the software. And vice versa: the brand, which is not well known yet, generates the solutions, which well worth paying money for:
"Esvon Classifieds is built with performance in mind: I should stress its highly optimized database and PHP code, as little SQL queries as possible, ability to generate static HTML content to allow large databases and high visitors traffic handling, search engine friendliness, adaptability of the system and other beneficial features. I would underline its scalability, real-time configured custom database fields (text boxes, menus, checkboxes, unlimited images, files to upload, etc.), ability to generate HTML pages from databases, user authentication and paid membership support. It does distinguish from other existing solutions."
Reliable customer support factor. Software can be simple, it can be complicated, it might be easy-to-install, it might be user-friendly, it might require no
Daria Winkler is Co-founder and Principal of Esvon LLC (http://www.esvon.com/), information technology company, providing cost effective software development and outsourcing services to our clients and professional classified ads software for website owners.