Why Most People Prefer SMS Marketing?

Check your mobile phone and check your email account. You will surely see the difference. Generally, the amount of emails we get are much more than the number of messages we receive, and this is the reason the instant messages, or SMSs, are never lost like the emails we get.

This is one of the biggest reasons why people hire bulk SMS service in India. These days, when there are hundreds of options available to promote a product or service, it become crucial to identify the most effective method amongst them. However, SMS marketing is one of the oldest methods which is still highly popular in the industry.

Below are a few reasons suggesting why most people prefer SMS marketing over any other marketing strategy:

SMS Marketing is quick:

Here you press the send button, and there the message is delivered to the recipient. SMS marketing is much quicker than any other marketing strategy, and thus it is a highly effective way to reach thousands of people in real time.

There is no filtering:

Your email may land in the spam folder of your recipients, but the message will always land in the inbox. Generally, people ignore the spam emails they receive but there is full chance that your SMS will be opened and read by the recipient.

It’s short and sweet:

People hate reading long marketing content, and SMS marketing saves them from this. With a limit to send your message in mere 160 characters, you have to be sensible about the message you write. Also, it takes no more than a few seconds to read the message. Everyone has that much time, right?

It’s on-the-go:

Any other marketing campaign, be it email marketing or anything else, demand the person to devote some time. You generally do not expect someone to stop his car and read the emails, but you may expect this in case of bulk SMS service in India. Anyone prefers to read the message when they hear the beep in their phone, and this makes SMS marketing highly effective.

It breaks the generation gap:

A 50-year old person may not have an email account, but he surely has a mobile phone. While other marketing strategies are restricted to a particular age group, SMS marketing breaks the barriers for age. Be it a 15-year kid or a 50-year person, you get the same response.

Efficient Call-to-action:

Basic phones are a story of so last year. Today, everyone carries a smartphone which means their handheld device works as a computer and a phone. This allows businesses to implement multiple call-to-actions in the message. Companies may include a contact number which can be directly dialed from the phone, and they may also include a link which can be directly opened on the phone.

It’s cost effective:

you get thousands of SMSs in a buck, which means, SMS marketing is still the most economical marketing strategy. There are thousands of companies out there that provide affordable bulk SMS service in India with large databases, which further makes the process easier.

So if you want to make sure your marketing SMS reaches to masses and your message is read by your recipient, SMS marketing is the best choice for you. People love receiving SMSs, and this can be a great way to deliver them something valuable on their smart gadget.