Long or Short?

Today, I came across someone online who asked this question,

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Long or short copy? And why?

We can see nowadays some ads with 20 pages, and some with 3 pages only.

Is there a rule to follow or it doesn’t matter?

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The short answer:

In my opinion, it doesn’t matter.

The not-so-short answer:

I’ve seen ads at many different lengths. Some are 20 pages, some are as many as 80 pages long. It doesn’t matter as long as you’ve included everything you wanted to mention.

You know, if there’s one thing I learned from running my old blog and working as a copywriter, it’s that there’s no right or wrong way to do things (with certain exceptions). Either it fits your business or it doesn’t.

I even came across someone who has a sales letter that’s only half a page long. It’s nothing more than just a headline and a couple of bullet points.

But the product still sells.

Why?

Because he already built a strong relationship with his audience beforehand through email.

There’s a lot of power in email, people underestimate it sometimes.

Others think it’s a waste of time because they complain about getting low open rates or something along those lines.

Well, either you have a bad quality email list, or you’re not writing good emails.

The good news is, it’s not too late to learn to get better at it.

That’s what "How to Become an Email Titan" is all about. Helping you write quality, engaging emails that’ll build strong relationships with your readers and turn them into loyal, long-term customers.