Web Copywriting And Benefits Of Investing In Copywriting Services To Improve Online Visibility
Functionality and visibility have to go hand in hand in order to ensure that a website can be found and, once found, keeps customers on the site until they have followed the call to action. Web copywriting services are definitely worth investing in.
There is quite a difference between visibility and functionality. You can have the best website in the world but if it does not appear in search engine listings no one will be able to find you to visit the site. The same applies the other way round too; if your website appears first in listings but the content is useless, no one will stop on your site long enough for a second glance.
In order for a customer to come across your website they have to be able to find you on the internet. Search engines are extremely tricky to please due to the ever changing dynamics of search engine parameters. The best way to improve rankings is to make sure your website is updated regularly with fresh and unique content that contains keywords relevant to your business. Research is crucial to the success of adding keywords to your web pages and text. Google provides an extremely useful tool called Keyword Research Tool. You can use this to determine exactly what terms internet users are inputting in order to establish which words you use yourself. Some words are extremely competitive so it is maybe best to start with lower volume words and work your way up.
Your webpages should be written in the same language that your searchers are using. By this I don’t mean English, French or Chinese! If I was searching for something online I would generally type my query into the search bar the way I would ask my friends the same question. I would not use scientific or professional terminology to ask the query. I saw a YouTube video the other day about a fantastic product that repels oil and water which can be sprayed on gloves, shoes, bricks and most things. Had I not Googled “special spray on waterproof” I would not have known that the substance is actually called Superhydrophobic Coating. I would not have Googled Superhydrophobic Coating. My point being, use language that your customers understand. Usually it is more advantageous to employ outsource web copywriting services because it focuses more on engaging with the customer on their level.
The whole point of a website is to raise brand awareness or to make sales. Very few people have a website that they don’t want to make any money out of. Driving traffic to your website is the easy part (if you get the keywords and SEO right!) but keeping customers on the site long enough to make a sale is not so easy. You really have to capture their attention immediately in order to encourage them to give your page more than a cursory glance. The content and design of your website needs to draw customers in and make them want to stay. A bit like a luxury hotel; would you want to leave a luxury hotel in place of camping in a grotty hostel that probably hasn’t bothered to change the sheets? I know where I would rather be! Adding regular and valuable content to a site, however, is time consuming which is why most businesses choose to utilise outsource copywriting services.
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ABOUT THE AUTHOR
Macslover had been providing web copywriting services to clients in the UK and overseas for over six years. Macslover runs a number of departments at Amvoc, not just the copywriting and SEO services side. Macslover runs the inbound customer service and sales, PR, social media advertising, website design and the print development teams. If you have any requirements, whether you need to build your profile on social media or your website needs a complete overhaul.